GroupM Pushes Ahead With Its Own Cross-Platform Ad Measurement Efforts

Working with both Nielsen and comScore on a new option

As Nielsen’s Total Content Ratings rollout hit more snags last month, GroupM is moving ahead with its own efforts to bring a workable multiplatform ad measurement metric to the market.

Longtime chief investment officer Rino Scanzoni—who in November was named executive chairman and CEO at Midas Exchange, WPP’s media bartering division, and Modi Media, GroupM’s advanced advertising unit in the U.S.—spoke about the company’s progress today at CIMM’s 6th Annual Cross-Platform Media Measurement and Data Summit in New York.

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