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Part of Nielsen’s latest Total Audience Report for the first quarter of 2017 highlighted just how unique and diverse Gen Z is when it comes to consuming media.
The report found that Gen Z and millennials make up almost half of Nielsen’s TV homes in the U.S., and that Gen Z is the most racially diverse generation of all.
Of particular note to marketers and content creators, the report also breaks down ownership of devices and other technology among the generations.
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