Entrepreneur Media presented a new, diverse slate of digital video programming this morning at its first NewFront presentation, which was held at the Samsung 837 building in New York.
Entrepreneur worked with YouTube to launch the multichannel Entrepreneur Network in 2016. The brand’s digital series target both millennials and Gen Xers, male and female, with content ranging from DIY to fitness to food. One series even focuses on making business pitches in elevators. Despite their diversity in terms of genre, the programs possess a unifying theme of “the power and passion fueling the new American Dream.”
“We are working with and talking to people who are changing the culture the most,” added Entrepreneur Magazine editor in chief Jason Feifer during the presentation.
These digital series represent an expansion of the Entrepreneur Network, a partnership with hundreds of YouTube channels in the business vertical, highlighted by Elevator Pitch, which is an original video series produced by Entrepreneur and All3Media (the company behind Ramsay’s Kitchen Nightmares and Undercover Boss).
In the 40 years of its existence, Entrepreneur Network has grown from a newsletter into a significant media brand, one with 3.1 million print readers, 14 million online uniques and a combined social audience of 11 million followers. Entrepreneur Network programming endeavors to tell the stories about the people who are behind the business.
“Over the past year, our editorial focus has shifted from covering companies to covering the people behind those companies,” said Entrepreneur president Bill Shaw. “Entrepreneur is all about the culture of innovation that is creating massive shifts in the business world and our daily lives.”
Entrepreneur’s slate of original programming has been developed in partnership with some of the top thought-leading voices in the entrepreneurial world. Some you may have heard of. Others, you haven’t.
“This slate of programming we’ve put together with incredible brand partners will push that message even further,” said Shaw. “We partnered with real experts who have been in the startup trenches and know all about the great highs and the sometimes agonizing lows of the entrepreneurial lifestyle. These shows aim to educate and motivate the next rock stars of the business world.”
Entrepreneur Network is presenting 37 digital shows in 2017. Here are the headliners discussed during the NewFront:
Business & Burgers
- Co-hosts Scott Duffy and Alan Taylor travel across the U.S. in search of the best burger in America, and a side of tasty business advice. Business, sports, celebrities and food collide in an informal, interview-style format where noteworthy guests share the secret sauce needed to build profitable, game-changing companies. The show’s main partner is Microsoft.
- Think Shark Tank in an elevator. In Elevator Pitch, small-business owners make a 60-second business pitch to the camera in an empty elevator. If the judges like what they hear, the doors open. If not, the elevator gets sent back down. Viewers get to participate in the process: successful pitches can be funded by the judges, but the audience also gets an opportunity to participate through crowdfunding. Things got a bit intense in the pilot episode. CEO of Sports 1 Marketing Dave Meltzer is host and the show’s main judge. The series’ main partner is Sprint.
- Joe De Sena, founder & CEO of Spartan Race and New York Times best-selling author, is on a mission to tear the audience away from the couch and help find the secrets to success in all aspects of life. De Sena traverses the globe seeking answers from experts like Sir Richard Branson, adventurer Sir Ranulph Fiennes, Prof. Angela Duckworth and many more. The interviews endeavor to transform the audience’s thinking, provide some levity and give the tools needed to “find your true north and navigate there.”
Leaders Create Leaders
- Host Gerard Adams, also known as the Millennial Mentor, and co-founder of Elite Daily, a go-to news platform for Gen Y, is an experienced investor, thought leader and social entrepreneur. Devoted to turning dreams into reality, Adams has made it his mission to inspire and mentor young entrepreneurs on what it really takes to be successful. “It’s more than a show, it’s a movement,” said Adams during the NewFront.
Never Settle With Mario Armstrong
- Today Show contributor and entrepreneur Mario Armstrong has launched a full-scale, high-quality, talk program with a live studio audience and an interactive audience online via Facebook Live. It’s a show for and about entrepreneurs, featuring new players behind notable startups and luminaries in the space including Shark Tank’s Daymond John. “The brand integration and product placement opportunities are endless with this show,” said Armstrong during today’s presentation.
Mr. Kate–Office Goals
- The design guru team known as Mr. Kate (comprised of a man and a woman) takes the viewer on a journey through life, style and DIY interior design. The Office Goals series focuses on redesigning offices or common areas of office spaces with a fun, inspiring spirit. The program partners with Staples in a variety of ways, including the integration of Staples products into the series.