ABC Sells Out Its Oscars Inventory, With 30-Second Spots Costing Up to $2.5 Million

Academy Award Sunday will be its top ad revenue day of the year

A week before ABC airs the 89th Annual Academy Awards, the show has sold out of its ad inventory for the ceremony.

Clients for this year’s Oscars telecast, which airs Sunday, Feb. 26, include several of last year’s sponsors, like AARP, Adidas, Anheuser-Busch, AT&T, McDonald’s, Samsung and Walt Disney Studio. Other advertisers include Diamond Producers Association, Disney Attractions, FX (whose new show Feud, which includes an episode set at the Oscars, debuts a week later), Geico, GM, Hyatt, J&J, The New York Times, Revlon, United Healthcare, Verizon and Walmart.

While

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