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Topic: Vox

Vox Media Launches Its First TV Show on A+E Network's FYI

Creates studio just for Snapchat content

Vox Media is crashing the NewFronts party. Though it doesn't have an official slot during the two-week digital video marketplace, Vox is still making its pitch to advertisers. While the official…

NBCU's New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms

Collaborating with advertisers

Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it…

How MTV News Is Trying to Make Itself Relevant Again for a New Generation

Revitalizing the once-dominant brand

Dan Fierman remembers where he was on April 8, 1994, the day Nirvana frontman Kurt Cobain was found dead in his Seattle home. Fierman, like many other 20-year-olds in those days,…

In an Effort to Woo Advertisers, Vox Will Turn Its 8 Brands Into TV Networks

Also launched Ezra Klein Show podcast today

Vox Media has come a long way since its days as SportsBlogs Inc. In the 12 years since launching SB Nation, through acquistions and new launches, the company now reaches…

How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?

The viewability debate shifts to smartphones

Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on…

Vox Media Sings the Praises of Chorus

Advertisers can now tap into native content platform

Vox Media thinks it knows what it takes to produce content for loyal, engaged audiences. It believes part of that secret sauce is its proprietary platform Chorus—and now it's letting…

How Facebook's New Video Partners Like Vox and Vice Will Grab Attention for Brands

Building targeted campaigns with the social network's data

Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with digital media…

Is Facebook Trying to Edge Out YouTube?

More publishers are debuting exclusive, optimized content

On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle…

After Accidentally Revealing Its Super Bowl Ad, The Verge Decides to Leave It Live

Regional buy is a big step for the publisher

For most news sites, accidentally publishing an article too early can be embarrassing but rarely reveals too much. For The Verge, though, such a slip today revealed something truly surprising:…

The Personalities Behind the Latest News Websites—An Explainer

Vox, The Intercept, FiveThirtyEight

'Tis the season for the personality-driven news site—and little wonder. A recent eMarketer study revealed that adults last year spent more time with digital media than TV, newspapers and magazines…

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