Topic: Vox

How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?

The viewability debate shifts to smartphones

Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on…

These 27 Young Influentials Are Shaking Up Media, Marketing, Tech and Entertainment

All under the age of 40

Adweek introduces the 2015 class of Young Influentials, 27 individuals from media, marketing, tech and entertainment who are remaking business and culture. From Jessica Alba—the actress-turned-entrepreneur whose Honest Co. has…

Vox Media Sings the Praises of Chorus

Advertisers can now tap into native content platform

Vox Media thinks it knows what it takes to produce content for loyal, engaged audiences. It believes part of that secret sauce is its proprietary platform Chorus—and now it's letting…

How Facebook's New Video Partners Like Vox and Vice Will Grab Attention for Brands

Building targeted campaigns with the social network's data

Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with digital media…

Is Facebook Trying to Edge Out YouTube?

More publishers are debuting exclusive, optimized content

On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle…

After Accidentally Revealing Its Super Bowl Ad, The Verge Decides to Leave It Live

Regional buy is a big step for the publisher

For most news sites, accidentally publishing an article too early can be embarrassing but rarely reveals too much. For The Verge, though, such a slip today revealed something truly surprising:…

Here Are This Year's Digital Hot List Winners

Instagram, Netflix, TMZ lead 2014's tech roster

The Personalities Behind the Latest News Websites—An Explainer

Vox, The Intercept, FiveThirtyEight

'Tis the season for the personality-driven news site—and little wonder. A recent eMarketer study revealed that adults last year spent more time with digital media than TV, newspapers and magazines…

Vox Launches Explainer News Site

‘Understand the news’ one flash card at a time

Vox, the news media enterprise formerly known as the ominous Project X, is finally here. The Ezra Klein-led venture officially launched late Sunday night, promising to give readers a better way…

Ezra Klein Explains His New News Site, Vox

Promises to make news interesting

Ezra Klein’s forthcoming news site will be called simply Vox and will be an antidote to the “vegetables” approach to news, he announced in a video post-style manifesto last night. In…