Advertisement

Topic: Trending Topics

The Donald Trump Decoder: Adweek's Guide to the Man and His Brands

And how they've fared during his controversial candidacy

It comes as little surprise that the most Googled questions about the GOP presidential front-runner include "What did Donald Trump say yesterday?" and "What did Donald Trump say now?" Despite—or…

What 5 Digital Video Players Are Planning for Their NewFronts Presentations in May

Business projected to approach $10 billion

Once anything but slick, digital video has emerged as a true rival to linear television and is the first choice for millions of consumers. That phenomenal growth has advertisers as…

Can Coke Veteran Wendy Clark Add Some Pop to DDB?

Today, she becomes the agency's North American chief

Can Wendy Clark shake up the sleepy North American operations of Omnicom Group's DDB? The network has a vaunted creative reputation and remains a marquee name on Madison Avenue. Still,…

Live-Plus-Same-Day Ratings Are Down, but Not Out

Fox gives up on them, but rivals and buyers say they still have value

The Nov. 25 episode of Empire was watched by 9.2 million viewers and logged a 3.2 rating in adults 18-49, but there wasn't a peep from Fox about the live-plus-same-day…

How the Producers Behind RuPaul's Drag Race Went From Extreme to Mainstream

World of Wonder is ready to cash in

Prolific television producers Randy Barbato and Fenton Bailey never considered their programming to be underground—so fringe that only the cool kids would like it—when they launched a talk show starring…

4 Tips for Landing an Ad Agency Gig by Using Snapchat

A recruiter dishes on dos and don'ts

Snapchat video views have tripled since May and now total 6 billion every day, according to a Financial Times story on Sunday. The report only solidifies the notion that the messaging…

Here's How Social App Whisper Has Quietly Become a Marketing Force

CEO Michael Heyward defends his platform

When Secret—a much-hyped "dark social" platform—closed shop in April, media observers assumed websites and mobile apps that offer anonymity were just a fad. Since then, the similarly themed Whisper has…

This Creepy Ad Brings an Old Political Tactic to Twitter After Iran Deal

And 'Death to America' drops from trending topics

The Iran nuclear deal is a top trend on Twitter today, and so was "Death to America," at least for a brief time this morning. The historic deal between longtime enemies…

How Food Brands Can Nail Instagram

It's all about showing some personality

With 300 million monthly users and a burgeoning community of foodie photogs, Instagram has become hashtag heaven for fast-food restaurants and snack brands. A review of more than 8 million food…

Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars

3-D video hits challenges before taking off

More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major marketers are taking the 3-D technology out for a…

Advertisement
Advertisement