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Topic: Toyota

Weather Says Its Mobile Ad Business Is Growing Faster Than Google Exec says banners are tough but mobile branding works

Last week, Adweek wrote about a Dartmouth study on mobile advertising (Top 7 Reasons Why Mobile Ads Don't Work). Curt Hecht, chief global revenue at Weather, came back with a…

October 24, 2013, 12:00 AM EDT

Bravo's Top Chef Crammed With Integrations This Season Toyota, Kraft, Cigna, Chase Sapphire Preferred among sponsors

Turn on Top Chef this season and you may see a prominently featured Toyota Corolla, a branded spot during a commercial break with the show's performers showcasing Philly cream cheese—or…

October 1, 2013, 12:17 PM EDT

Apple Ousts Coca-Cola as Top Brand in Historic Shift Soda slides to 3rd, per Interbrand, after 13 years on top

Apple has ousted Coca-Cola as the world's most valuable brand, per Interbrand, as the soda giant dramatically fell from first to third place and Google landed in the second slot. It…

September 30, 2013, 11:17 AM EDT

Scion Makes Its First Spanish-Language Upfront Buy Exclusive to Univision Integrations set for Gossip Girl Acapulco, Q2 movies

This upfront season saw plenty of growth in the auto category, at least if you were selling inventory in the Hispanic market. That's one of the reasons that Toyota brand…

September 18, 2013, 8:33 AM EDT

Study: ESPN Fans Big on Cars, Bars Placed, Inc. survey matches TV outlets with store visits

If you happen to own a car dealership, you could do worse than buy advertising time on ESPN. Same principal applies if you’re a publican or barkeep. According to new research…

September 6, 2013, 11:00 AM EDT

David Murphy Heads to Team Detroit Takes president's role at big Ford shop

A veteran car guy is getting back into the game. David Murphy, who used to run Saatchi & Saatchi’s lead office on Toyota, has become president of Team Detroit, WPP Group’s…

July 11, 2013, 2:58 PM EDT

Who Knew Yahoo Had a Web Show in Its 5th Season? Toyota signs on for Shine series approaching 800 episodes

The long running series M*A*S*H produced 255 episodes. Dallas, 357, and that was before it was revived on TNT. Turns out neither show can touch Who Knew. Who knew? Yahoo's isn't-that-interesting general…

July 9, 2013, 12:00 AM EDT

Toyota Video Has Created 892K Meals for Sandy Victims in the Last Week Cause marketing effort surges

Superstorm Sandy, the near-hurricane that battered the East Coast in late fall 2012, hasn't been on the front pages for months. Toyota gets credit for trying to fix that, as…

June 28, 2013, 4:25 PM EDT

Time Inc. Testing Out New Oversized Mobile Ad Unit Double Snap merges two ad units into one on mobile sites

How can publishers make mobile advertising more interesting and less intrusive? For Time Inc., one bet is a new ad unit called Double Snap, which the publishing giant will use…

June 10, 2013, 9:00 AM EDT

Real-Time Facebook and Twitter Ads App Debuts Shift turns posts and tweets into promos

Shift—previously known as GraphEffect—today is announcing its Media Manager application, which is designed to take Facebook posts and Twitter tweets (authored by the brand or consumers) and quickly turn them…

June 6, 2013, 8:00 AM EDT

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