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Topic: Toyota

Super Bowl Teams' Fans Pick Favorite Brands Baltimore likes BlackBerry, San Fran digs Calvin Klein

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…

February 1, 2013, 5:08 PM EST

YouTube's 10 Most-Watched Ads in January Nike bookends the list, but Super Bowl spots begin to sneak in

Kaley Cuoco appears to be a marketing genie. The 27-year-old star of The Big Bang Theory, who appears as an actual genie in new ads for Toyota, led the automaker to…

February 1, 2013, 2:00 PM EST

Top 10 Commercials of the Week: Jan. 25 - Feb. 1 Our Super Bowl special stars talking animals, supermodels, space babies and the devil

Back in my day, we had to walk barefoot to school in the snow, uphill both ways. Also, we had to wait until the Super Bowl to actually see the…

February 1, 2013, 11:27 AM EST

Glue Isobar Gets AKQA's Bailey Aegis shop hires new executive creative director

Aegis-owned Isobar has hired AKQA executive creative director Nick Bailey as the new executive creative director of its U.K. digital shop, glue Isobar. Bailey will oversee creative across glue Isobar's clients,…

January 31, 2013, 4:00 AM EST

Mercedes Revs Up High-Octane Super Bowl Appearance Automaker could reap as much as $16 million in media exposure

With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But…

January 30, 2013, 1:48 PM EST

Kaley Cuoco Grants Wishes in Toyota's Super Bowl Spot Big Bang Theory actress to star in first-quarter :60

Kaley Cuoco is going from the Big Bang to the Big Game as Toyota's newest advertising star. The 27-year-old actress from the CBS sitcom The Big Bang Theory is seen walking…

January 29, 2013, 9:16 PM EST

Social Strategies Differ for Auto Brands in Super Bowl Toyota looks for sales with paid ads, Mercedes plays the long game

The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Baltimore Ravens’ methodical, pro-style offense and the San Francisco 49ers’ quick-strike "pistol"…

January 29, 2013, 1:12 PM EST

The Most Popular Brands of the Year YouGov ranks the top companies for 2012

Subway was the top brand in the U.S. for a third year in a row, while two huge tech companies, Google and Apple, which battled privacy issues and product defects,…

January 28, 2013, 12:02 AM EST

Your Brand Here Ever wonder what it costs to get a sticker on a Nascar car? Keep reading

Most of today’s racing fans are too young to remember the days when moonshiners souped up their Chevys and Fords to outrun the cops, their hot pursuits on the back…

January 28, 2013, 12:01 AM EST

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