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Topic: Toyota

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

January 22, 2015, 10:30 AM EST

Toyota Teases Its Athlete-Studded Plans for the Super Bowl 2 ads on game day after a series of online videos

Toyota and lead agency Saatchi & Saatchi LA will return to this year's Super Bowl with TV and online ads that celebrates the relationships between professional athletes and their families. The…

January 16, 2015, 11:28 AM EST

Lexus Aims for Super Bowl Impact, While Other Car Brands Sit on the Sideline

While some automakers are pulling back on Super Bowl ads this year, Lexus and agency Walton Isaacson have committed to making their second sppearance in the Big Game.  This year's commercial…

January 14, 2015, 2:08 PM EST

Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge With a broader range and bigger ideas, the shop only seems to get better

The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village. That’s where agency…

December 15, 2014, 12:33 AM EST

Upload a Photo on Social Media, and Toyota Will Donate 10 Car Seats for Kids The latest philanthropic social campaign

Toyota is turning mobile photo uploads on Twitter and Instagram into a philanthropic opportunity. For every photo that people post with the hashtag #BuckleUpForLife through Dec. 31, the brand will donate 10…

December 3, 2014, 2:28 PM EST

Jam3 Turns Crazy Marketer Ideas Into Digital Reality Uses cutting-edge technology to help consumers tell brand stories

Specs Who (l. to r.) Mark McQuillan, co-founder and technical director; co-founders and creative directors Adrian Belina and Pablo Vio What Digital design and development Where Toronto When Publicis and Orange came up with…

November 30, 2014, 11:00 PM EST

Key Players at Droga5 N.Y. Take Global Roles Sarah Thompson, Jonny Bauer are big drivers of growth

Two big drivers of Droga5's business growth are rising to global roles. Sarah Thompson and Jonny Bauer, CEO and chief strategy officer of the agency's flagship New York office, will now…

November 19, 2014, 2:22 PM EST

Save the Children Spot Gets Another Run on YouTube Thanks to Ashton Kutcher This touching video grabs the celeb's attention

Eight months since making waves in the advertising world, Save the Children's "Most Shocking Second a Day" public service announcement on YouTube gained new steam on this week's Adweek/VidIQ top 10…

November 12, 2014, 5:05 PM EST

Top 10 Branded Videos: Dominoes Cleverly Show How Toyota Hybrids Help the Environment One little step at a time

Toyota hopes its latest campaign touting hybrid and electric cars will get you thinking differently about the technology's long-term impact.  The global "Toyota Dominoes" spot makes its second appearance on this…

November 5, 2014, 8:02 AM EST

Publicis Groupe Buys Social Media Shop in Italy Makes Ambito5 part of Saatchi's operation there

Publicis Groupe today acquired Ambito5, a leading social media agency in Italy. The shop, which has 45 employees and works on brands such as Barilla, Swatch and L'Oréal, will be integrated…

September 30, 2014, 11:10 AM EDT

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