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Topic: Toyota

4 Things Car Advertisers Need to Know About Mobile Buyers

Edmunds sheds light on smartphone versus desktop users

Car site Edmunds.com is releasing stats today that show how the proliferation of mobile devices has ultimately flipped the car-buying experience from desktops to smartphones. In the past year, traffic from…

Ad of the Day: Toyota Honors Dads With a Pair of Short Documentaries for Father's Day

Quietly poignant work from Saatchi L.A.

After its paternal score in the Super Bowl, Toyota steers the conversation back to dads with two short Father's Day films from Saatchi and Saatchi Los Angeles. The carmaker is…

Toyota's Scion Music Label Puts Artists First

Steve Aoki, The Black Lips and A$AP Rocky on board

In order to reach the coveted millennial demographic, Scion is attempting to speak to them through music. Since 2003—a year after the Toyota car brand was launched—it's run record label…

B.B. King's Warmth, Talent and Laid-Back Charm Made Him the Perfect Ad Star

The guitar legend was a 'sweetheart of a man'

For decades, B.B. King has been one of the world's most iconic guitarists and musical entrepreneurs. With a chain of blues clubs under his name and a lasting presence in…

Why Some Low-Rated TV Shows Keep Getting Renewed

Media blitzes and social engagement help endangered series avoid cancellation

Judgment day has arrived. As the broadcast networks locked in their schedules ahead of this week's upfronts, they decided the fate of their shows that were still on the ratings…

Toyota Test Drives Forbes' New Sponsored Content Platform

Pulse gives brands a 'high-touch' experience

In November 2010, Forbes.com launched BrandVoice at a time when the concept of native advertising wasn't well known. Five years later, the site is rolling out a new sponsored content…

This Year's Most High-Stakes Super Bowl Showdown Is YouTube vs. Facebook

How both sites stack up in the battle for brands

If you visit YouTube during the Super Bowl, you likely won't miss Anheuser-Busch, which bought the masthead of Google's video site. But the brewer's also going big on Facebook, where it's…

Ad of the Day: Paralympic Snowboarder Amy Purdy Perseveres in Toyota's Super Bowl Spot

She runs, dances, cycles—and models, too

Toyota is out with one of its two Super Bowl ads, and it's going hard for the inspirational route. As promised, actress and Paralympic snowboarder Amy Purdy stars in "How Great…

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics

Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

Toyota Teases Its Athlete-Studded Plans for the Super Bowl

2 ads on game day after a series of online videos

Toyota and lead agency Saatchi & Saatchi LA will return to this year's Super Bowl with TV and online ads that celebrates the relationships between professional athletes and their families. The…

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