Topic: NYSE

New York Stock Exchange Is Courting Millennials With Snapchat Filters and Vertical Video

Creates content for Taco Bell, KFC and Pizza Hut

Even a 224-year-old can be on Snapchat these days. Over the past couple of years, the New York Stock Exchange, which was founded in 1792, has been trying to fit in…

Will U.S. Shoppers Embrace Alibaba?

Shopping habits differ in America

Behind the headlines of Alibaba’s $231 billion IPO are some interesting questions about how Alibaba’s direct-to-consumer approach to online shopping will fit into the U.S. online retail market. That strategy may…

Tremor's IPO Is Off to a Bumpy Start, but It's Still Necessary

Company's stock priced below expectations

For its first day on the NYSE, digital video ad network Tremor Video priced its stock at $10—below the $11-13 range predicted by industry analysts—and then the market promptly dropped…

New York Stock Exchange Joins Content Marketing Push

First foray into brand journalism in conjunction with Time Inc.

The 225-year-old New York Stock Exchange may be perceived as old-school, but it’s trying to prove it’s as digital as the next brand by capitalizing on the content marketing trend. To…

N.Y. Media Fumbles, Fights Its Way Through Sandy

Twitter jerk fools CNN, Letterman and Fallon tape shows, Gossip Girl grounded

It was the biggest storm in New York in nearly 80 years, and while most of the city's media were prepared to meet the challenge, some were not. For example,…

LinkedIn to Issue IPO on NYSE

Announcement is a coup for the Big Board

Networking site LinkedIn said in a filing on Wednesday that that it would list its IPO on the New York Stock Exchange, reported the New York Times’ Deal Book. Last…