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Topic: Health

Coca-Cola’s New Exercise Tool How far do you need to walk to burn off that sugary soft drink?

Coca-Cola seems to be taking the soda and obesity debate to heart. The latest salvo: an online tool that reveals how much time you have to spend walking, washing windows…

December 7, 2012, 7:50 AM EST

Mini Vinnie Will Save Your Life With CPR, Then Kick Your Ass Little tough guy takes over for big one

The British Heart Foundation and Grey London have spoofed their own famous Vinnie Jones CPR ad, with kids performing the roles of the infamous retired soccer star and his henchmen.…

November 21, 2012, 9:06 AM EST

Rodale: Soon to Be a Retailer The health and fitness publisher gets set for an ambitious e-commerce play

Maria Rodale calls herself a writer, cook, organic enthusiast and romance novel lover. Now she can add one more to the list: online retailer. The health and fitness publishing company that…

October 15, 2012, 12:01 AM EDT

Alex Bogusky Takes a Shot at Coca-Cola in 'Real Bears' Music Video Jason Mraz writes song for health PSA

Unless you're Mike Bloomberg, taking on big soda is not easy. And while soft-drink makers may have lost in the Big Apple, nutrition advocates are well aware that was only…

October 10, 2012, 11:25 AM EDT

HealthNet Using Fake Tweets as Testimonials on Billboards @Biz_guy1 isn't as impressed as he appears

HealthNet's tagline, "Way to care," should be changed to "Way to not give a damn," following the revelation that the company has been putting fake tweets on its outdoor ads.…

September 25, 2012, 1:04 PM EDT

Father-Son Mustaches to Sprout in 'Movember' The grow-a-'stache charity raises multigenerational awareness and funds for prostate cancer

Fathers, if your normally clean-shaven kid comes home this Thanksgiving sporting a Tom Selleck, don’t be alarmed. It’s for a good cause. Nov. 1 kicks off Movember, the monthlong charity drive…

September 24, 2012, 12:03 AM EDT

Top 10 Commercials of the Week: Sept. 14-21 Jennifer Aniston reveals all, automakers tug at the heartstrings, and a cancer survivor's luck runs out

This week, we discovered that, yes, ordering Internet service can be easier than body-waxing Sasquatch, some people will eat candy that comes from another person's sweaty armpit, and how scary…

September 21, 2012, 11:44 AM EDT

A New Spin on an Old Topic Pharma giant Pfizer trades sentimental spots for frank talk about aging

Pfizer, like Dove and Prudential before it, has gone topical. The pharma giant’s new corporate image effort eschews gauzy TV ads in favor of a microsite (www.GetOld.com) where consumers can…

August 21, 2012, 6:21 AM EDT

'Wired' Unveils Tech-Focused Health Conference New health vertical planned for Wired.com

As the traditional print business slows, magazines are looking to other platforms to boost revenue. One example is live conferences, where Wired magazine has already seen success via its annual Wired…

July 23, 2012, 1:34 PM EDT

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