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Topic: Health

Photograph These Ingenious Ads, and You'll Learn How to Save Kids From Eye Cancer One easy trick for early detection

If you take a flash photograph of a child, and one of his or her pupils looks white in the resulting image, it can indicate an eye tumor. In the…

December 9, 2014, 8:13 AM EST

A Little Girl With Cancer Wanted to Make Her Own PSA, and It's Amazing Hannah shares her story of bravery

"I want to be on TV a lot, and I want to be on the newspaper so people can see how brave I've been during cancer," says young Hannah, speaking…

September 24, 2014, 3:17 PM EDT

How'd They Do That? Remarkable British Ad Goes in Utero to 'Film' an Unborn Baby Grey's womb with a view

If you happened to catch this PSA on television in Britain this month, you might be left wondering if it is—could it somehow possibly be?—real footage. And that's the point. The…

May 15, 2014, 2:27 PM EDT

HealthCentral Boosts Engagement With In-Depth Patient Stories Showing successes in overcoming disease

After being diagnosed with multiple sclerosis, Jodi Edwards admitted she was terrified. But it compelled her to stay active, and eventually she relearned not only how to walk but also…

May 6, 2014, 10:42 AM EDT

How a Remarkable Twitter Campaign Got This Ohio Teenager a Bionic Arm The story of #HandforTorri

Here's a powerful example of the potential of social media and brand charity. Friends of an Ohio teenager who was born without a full right arm launched a #HandforTorri campaign on…

May 5, 2014, 2:33 PM EDT

Colorado's Keg-Stand Ad for Obamacare Is Probably the Dumbest in the Nation But will the bro campaign work?

Hey, bro … what's a deductible? The Colorado Consumer Health Initiative and ProgressNow Colorado Education target young adults, including the oft-maligned and frequently wasted "bro" segment, in a series of shareable…

October 23, 2013, 8:51 AM EDT

Alberta Gets Gross to Make Germophobes Think Twice About Unprotected Sex Gonorrhea on the rise

When it comes to sex, Alberta seems to be redefining the phrase "getting freaky." Already home to Canada's highest rate of syphilis, the province is now seeing a rise in…

October 11, 2013, 8:39 AM EDT

The World's Kookiest, Catchiest Anti-Asthma PSAs May Leave You Breathless Twisted genius of Parry Gripp

Remember the "Chimpanzee Riding on a Segway" song from way back in 2010? How about the theme song from Buffy the Vampire Slayer from the 1990s? Parry Gripp was the…

September 18, 2013, 10:57 AM EDT

Coke Wants You to Live Like Grandpa, You Self-Destructive Slob Clever spot preaches moderation and the occasional cola

Your grandpa was a svelte boss. You, by comparison, are a junk-gobbling slob, according to a slick new split-screen ad for Coca-Cola from agency David in Buenos Aires. The spot,…

August 16, 2013, 8:12 AM EDT

Chemotherapy Rebranded as 'Superformula' in JWT's Brilliant Campaign for Child Cancer Center Ward gets Justice League makeover

JWT joined with Warner Bros. and the A.C. Camargo Cancer Center in São Paulo, Brazil, to craft a super-powerful campaign designed to help children with cancer better understand their treatment…

June 3, 2013, 10:05 AM EDT

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