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Topic: Health

Darkly Comic Ads for ZocDoc Illustrate the Utter Hell of Calling Your Doctor

Stop telling them you have rabies

ZocDoc knows how much it sucks trying to deal with doctors over the phone. Now, the online medical-care scheduling service positions itself as the cure for such headaches in a…

Empty Wheelchair Chases People Around a Mall in One of the Meanest Ad Pranks Yet

FCB Health's PSA about osteoporosis

Hand out fliers about the dangers of osteoporosis pretty much anywhere and see what happens. Crumple. Toss. No one reads all those statistics. But chase those same folks with a…

Grey Treats Iodine Deficiency Through the Decorative Dots on Indian Women's Foreheads

Fighting malnutrition, one bindi at a time

Iodine deficiency is a huge issue in rural India, and here's one unusual way to help solve the problem—iodized bindis. The Neelvasant Medical Foundation and Research Center, a nonprofit group based…

Ads Urge British Women to Get Out and Exercise in All Their Jiggly, Sweaty Glory

An anthem for average females working out

Exercise is hard enough already without your arm fat flapping like a chicken wing to discourage you. But if we could learn to stop worrying and love the sweaty slap…

Photograph These Ingenious Ads, and You'll Learn How to Save Kids From Eye Cancer

One easy trick for early detection

If you take a flash photograph of a child, and one of his or her pupils looks white in the resulting image, it can indicate an eye tumor. In the…

A Little Girl With Cancer Wanted to Make Her Own PSA, and It's Amazing

Hannah shares her story of bravery

"I want to be on TV a lot, and I want to be on the newspaper so people can see how brave I've been during cancer," says young Hannah, speaking…

How'd They Do That? Remarkable British Ad Goes in Utero to 'Film' an Unborn Baby

Grey's womb with a view

If you happened to catch this PSA on television in Britain this month, you might be left wondering if it is—could it somehow possibly be?—real footage. And that's the point. The…

HealthCentral Boosts Engagement With In-Depth Patient Stories

Showing successes in overcoming disease

After being diagnosed with multiple sclerosis, Jodi Edwards admitted she was terrified. But it compelled her to stay active, and eventually she relearned not only how to walk but also…

How a Remarkable Twitter Campaign Got This Ohio Teenager a Bionic Arm

The story of #HandforTorri

Here's a powerful example of the potential of social media and brand charity. Friends of an Ohio teenager who was born without a full right arm launched a #HandforTorri campaign on…

Colorado's Keg-Stand Ad for Obamacare Is Probably the Dumbest in the Nation

But will the bro campaign work?

Hey, bro … what's a deductible? The Colorado Consumer Health Initiative and ProgressNow Colorado Education target young adults, including the oft-maligned and frequently wasted "bro" segment, in a series of shareable…

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