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Topic: Facebook

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

Beck's Created a 360-Degree Camera That Fits Into a Beer Bottle Cap

Syncs with Facebook to upload clips

Beer brand Beck's and BBDO Germany have come up with a clever way to hide technology into its products that doubles as a bit of free promotion. The team created a…

Google Beats Out Apple as the World's Most Valuable Company at $229 Billion

BrandZ's annual study ranks the top 100 businesses

Alphabet—Google's holding company—is also the world's most valuable alpha dog. Today, Millward Brown and WPP released their annual BrandZ Top 100 Most Valuable Global Brands, which tracks the worth of the…

My Year in Food: a Photo Essay of New York's Culinary Hot Spots

Noted journalist snaps city's most beautiful morsels

Some people say grace before a meal. I have a similar ritual before chowing down, as do so many others in this social media age: I take pictures of my…

7 Big Trends That Are Shaping the Future of Digital Advertising

According to Mary Meeker’s annual report

Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores the growth of mobile, particularly on social…

How Virtual Reality Is Inspiring Donors to Dig Deep for Charitable Causes

A 360-degree view of the world stirs empathy and action

  brightcove.createExperiences(); One evening last December, 400 men and women in tuxedos and gowns met at the Metropolitan Museum of Art…

Instagram Is Now Giving Small Businesses a Dashboard Full of Data About Their Posts

Free tools could serve as gateway to paid ads

For years, small and medium-size businesses have had as little insight about their Instagram posts as the average user. But soon, they'll be able to see how photos and videos…

Tech Companies Are Preparing to Take Over the Beaches of Cannes at This Year's Festival

Facebook, YouTube bring the party to the sea

Marketers going to the Cannes Lions International Festival of Creativity should always expect to get a little sand between the toes, but this year their flip-flops will get more dusty than…

Google Now Controls 12 Percent of All Global Media Spend

Nearly half of the companies in the report lost revenue

Alphabet—Google's reorganized holding company—is the world's largest media owner in the world, according to a new report from Zenith Media today. Alphabet controls 12 percent of all global media spend, which…

How Whisper Mastered Facebook's Algorithm and Sold Ads With First-Party Data

A super-social case study

Twitter and Pinterest have Facebook pages, but they only typically get a few hundred likes and reactions per post. Whisper, to the naked eye for anyone scanning its Facebook page,…

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