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Topic: Facebook

These Brands Are Vying to Be the Best on Instagram, Snapchat, YouTube and More

Check out the 2015 Shorty Awards finalists

As social media becomes an increasingly crowded field for marketers, forcing them to focus on channels important to their specific audiences, the industry's "best of the best" seems to be…

5 Things You Need to Know About Facebook's Updated Community Guidelines

No nipples, hate speech, bullying or harassment

Facebook has released a new, detailed outline of its Community Standards, explaining what the tech giant means when it says things like "no nudity" or "no hate speech." Facebook has…

Jameson Serves a 3-D Whiskey Shot in Its New Instagram Ad

Brand calls it 'a Facebook first'

Jameson says it has created the first 3-D video ad for Facebook and Instagram, using a technique that makes it appear as if a bartender is sliding a whiskey shot…

It May Not Be a Robot or 'Smart Gear,' but Data-Driven Advertising Still Plays at SXSW

Unacast and Ninja Metrics pitch targeting innovations

South by Southwest 2015 (more known nowadays for fostering buzzier, futuristic narratives around topics like wearable devices and robots) has offered attendees interested in the nuts and bolts of digital ad targeting…

Facebook Buys a Company That Could Solve an Annoying Online Ad Problem

No more messages about products you already bought

Facebook is buying a company that could help it solve an age-old online advertising problem—the one that keeps showing people the same ad even after they bought the product. It's…

Now You Can Put Your Own Photos in Don Draper's Amazing Carousel Pitch

Mad Men Facebook app adds you into the show's best scene

It is the greatest advertising moment from TV's greatest advertising show, and now you can be a part of it. To help promote Man Men's upcoming final episodes, AMC has launched…

Facebook Gets Even Friendlier With Striking Outdoor Ads and Mosaic of Digital Content

Looking more and more like an iconic brand

A few weeks ago, we posted Facebook's great new commercials about friendship, directed by Mike Mills. But there's a lot more where that came from—in various other media. The "Friends" campaign…

Two of SXSW's Hottest Food Trucks Dish on Instagram's Marketing Powers

East Side King and Chilantro reveal social media strategies

Food trucks have become a South by Southwest Interactive tradition, and options galore will line several streets in downtown Austin, Texas, where the tech festival begins Friday. And every one…

Report: Brands Are Now Posting More to Instagram Than Facebook

Photo app is marketers' new fave

Instagram is luring brands away from Facebook, according to a new report from research firm L2, which found that brands now post more content on the photo-sharing app. The reason? Brands…

How Facebook Targets Ads Globally Based on Users' Phones

Coca-Cola, Durex and Nestlé adjust for slower devices

How do you get the word out about Durex in Indonesia or Coca-Cola in Kenya? How does Nestlé target consumers in rural India? The challenges of serving ads in emerging countries…

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