Topic: Facebook

ANA Asks Facebook to Open Up Its Platform for More Third-Party Measurement

Calls for audit of the social giant's metrics

One week after details about Facebook inflating its video metrics for advertisers were discovered, the Association of National Advertisers has called for an audit and accreditation of the social platform's…

Google, Facebook, Amazon, IBM and Microsoft Team Up to Make Artificial Intelligence Less Scary

Digital giants to develop standards and best practices

The Partnership on Artificial Intelligence to Benefit People and Society was unveiled today by Google, Facebook, Amazon, IBM and Microsoft. Indeed, that's quite a name and quite a list of…

8 Takeaways From Facebook's Advertising Week Panel of Execs

Video and mobile dominate session

Facebook's suite of advertising executives were on full display Tuesday afternoon, as the company met with journalists to talk (somewhat) candidly about Facebook's advertising products. In her opening remarks, Facebook COO…

P&G's Marketing Chief Says It's Not Cutting Back on Facebook Ads, It's Targeting Better

Company can reach 70 to 80 million, according to CMO

During an Advertising Week session with execs from Facebook and General Motors, Procter & Gamble's marketing chief explained that his brand is not scaling back its advertising budget on Facebook,…

This San Francisco Indie Agency Takes Consumers Deep Into the Brand-Building Process

Odysseus Arms sees value in 'working with strangers'

Specs Who (L. to r.) Managing director Eric Dunn and co-founders Franklin Tipton and Libby Brockhoff Agency Odysseus Arms What Creative ad agency Where San Francisco Unlike the Trojan horse built by Odysseus of Greece, San Francisco-based Odysseus…

Facebook Regrets Not Going Public Sooner With Video Metrics Miscalculations

Exec says company 'needs to do better'

One of Facebook's top marketing execs says the company owes advertisers an apology for not being more forthcoming when it initially realized that video metrics on the social network were…

Advertising and Hollywood Have the Power to Change How People See Women

Erasing gender stereotypes 'overnight'

How women are portrayed in advertising and in Hollywood has a major impact on how people see and think about women, and whether they belong in positions of power, panelists…

Facebook Is Letting Marketers Link Canvas Ads and Include 360-Degree Video

Brazilian bank Itau is testing the feature

Facebook's full-screen mobile ads, a product known as Canvas, is getting 360-degree video capability. Itau, a Brazilian bank that has been running a lot of Facebook ads, is testing the…

Facebook Gave Ad Agencies an Inflated Video Viewing Metric for 2 Years

It was off by up to 80%, per a WSJ report

On the cusp of Advertising Week, Facebook has some egg on its face when it comes to perhaps the industry's most promising space—digital video. The Wall Street Journal reported on Thursday…

Facebook Is Rolling Out a Handful of New Measurement Tools for Advertisers

Third-party partnerships help track sales, lift and clicks

Facebook is rolling out an array of additional measurement products it says will help marketers see how effective cross-channel campaigns are in terms of online and offline return on investment. Today,…