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Topic: Facebook

For The NYT, Digitizing 16,000 Recipes From Its Past Is Part of Securing Its Future

Food editor Sam Sifton says it's about service

Specs Current gig Food editor at The New York Times Previous gig National editor at The New York Times Age 48 National editor to food editor seems like a big shift. How's that…

Wendy's Joins the Pinterest Movement With These Cool Cinematic Pins

Fast food wants piece of future, too

Pinterest is all about the future. People pinning their digital desires—dream weddings, homes, vacations, wardrobes—give marketers a glimpse into their purchasing plans. Adweek responsive video player used on /video. …

5 Things Editors and Publishers Can Do to Survive Digital Disruption

Being genuine on all platforms is crucial

About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that…

5 Branded Cinemagraphs on Instagram That Are Sure to Mesmerize

Endless marketing loops

Instagram marketers are crazy for cinemagraphs, those posts that mix still images with video. Over the last few months, brands have been testing the captivating format on Instagram to kick…

Here’s Why Mobile Video Is Confusing and Scares Advertisers

Report finds opportunity, big concerns

There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be…

Daily Mail Invests $3 Million in Native Partner Taboola

'We're all competing against Facebook,' CEO says

The Daily Mail is announcing today that it has invested $3 million in publishing-tech company Taboola, and there are two big reasons why—native ad dollars and speed. "At the end of…

Hotels.com Created a Facebook Autoplay Ad That's Infinitely Better Without Sound

CP+B embraces the silence of the news feed

For brands and content creators, Facebook's autoplay videos have become a mystical chalice bearing bountiful views—as long as you don't mind your clips airing in silence. Instead of expecting users to…

Instagram Unleashes a Fully Operational Ad Business

With shopping links and Facebook-powered targeting

Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is…

Millennials Favor Facebook Over TV for Political News

Social media set to steal a once-reliable source of ad revenue

In Republican years and Democratic years, local television stations have always emerged as winners. The 2014 midterm election delivered an estimated $2.4 billion to local stations, as candidates and political…

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

A seamless collaboration of brands and bros

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight. A few years ago, Ellin—creator of HBO's brilliant Hollywood send-up Entourage…

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