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Topic: Facebook

Dell Taps Defy Media for Back-To-School Campaign Uses YouTube influencers to spread the message to students

Dell is working with digital media production company Defy Media to encourage teens and college kids to use its products when they head back to the classroom this fall. Working with…

August 12, 2014, 4:38 PM EDT

Sony Is Targeting Influencers' Real-Life Friends It's employing Pursway's system

Pursway claims it can tap into Facebook and other social nets to target email, direct mail and social media messages to the family and friends of influential buyers. Its platform,…

August 12, 2014, 9:00 AM EDT

Seasonal Ads on Facebook Are More Effective Than Google's Data show big lifts for Back to School and holidays

Back To School and holiday season shoppers are more likely to click on seasonal ads on Facebook ads than on Google, according to Marin Software analysis.  Marin aggregated data from $6…

August 11, 2014, 3:54 PM EDT

As Facebook Stumbles, Tumblr Attempts to Capitalize Microblogger pitches marketing longevity unrivalled in social media

With the promise of a more lasting engagement and a greater shelf-life for individual posts, the microblogging platform Tumblr is attempting to woo marketers who've grown concerned about Facebook's decline…

August 6, 2014, 11:01 PM EDT

Facebook Outage Points to Importance of ‘Dark Social’ IMs, emails and office conversations also drive visitors to websites

Depending on which metrics one considers, the two-hour Facebook outage on Aug. 1 signaled a potential disaster for other websites or survivable inconvenience. With a tweet (see below), Chartbeat chief data…

August 5, 2014, 2:46 PM EDT

Apple Hires Former Nike Exec to Expand Its Social Media Musa Tariq goes to work for CEO Tim Cook

Apple surprised the marketing world five months ago when it launched a Tumblr account, its first social media presence. Up until that point, the brand seemed adverse to social. But now…

August 5, 2014, 12:06 PM EDT

McDonald’s Gets Super-Sized Backlash With Instagram Ads People aren’t loving it

Just as marketers expect for Instagram to open its advertising platform to the masses soon, a new McDonald’s promo underscores the challenges that marketers may have in nailing ads on…

August 4, 2014, 4:56 PM EDT

Johnsonville Capitalizes on National Bratwurst Day With '12 Days of Bratsgiving' Prizes on Facebook effort include knitted koozies

Johnsonville today launches its biggest campaign related to National Bratwurst Day with a 12-day, sausage-themed Facebook effort dubbed "12 Days of Bratsgiving." Leading up to National Bratwurst Day on Aug. 16,…

August 4, 2014, 10:15 AM EDT

Instagram Marketing Is Quickly Catching Up to Facebook Data show the gap is closing

How close is Instagram to Facebook when it comes to brand activity? Probably closer than you think. Social media shop Shareablee pulled the following numbers, which illustrate that marketers—while most of…

August 3, 2014, 5:18 PM EDT

Fans Tell the Story in NFL's New Campaign and Contest Free Super Bowl tickets will go to community group as large as 62

Nearly half of American sports fans call pro or college football their favorite sport. For the second season in a row, the NFL will invite millions of fans to share…

August 1, 2014, 10:45 AM EDT

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