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Topic: Facebook

Facebook Ad Prices Are Rising Amid Organic Reach Squeeze 10 percent higher pricing in first quarter

It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started reaching fewer fans with unpaid posts.…

April 8, 2014, 8:44 PM EDT

Twitter's Redesign Speaks to Brands and Users With Emojis, Vine Messenger, Video, Ads 'Media forward' simplifies tweet culture

Twitter’s new look is rolling out more widely today, and it has some users saying it looks similar to Facebook. The messaging service is making changes to solve its most…

April 8, 2014, 2:02 PM EDT

Jerk.com Jerked Around Consumers, FTC Says Site secretly grabbed personal information from Facebook to create profiles

How's this for an online racket? Surreptitiously grab information from Facebook to create tens of millions of profiles labeling people a "jerk" or "not a jerk" and then charge people…

April 7, 2014, 1:54 PM EDT

Social Networks Are Kingdoms at War in Beautifully Crafted Game of Thrones Homage HootSuite sets the bar for self-promotion

If you love nerding out about social media almost as much as you love nerding out about Game of Thrones, then have I got the video for you. Social media management…

April 4, 2014, 2:18 PM EDT

Big Marketers Have Real-Time Data for Just About Everything Bottlenose and other tech players display their wares at I-Com

Shubu Mitra, director of connection planning effectiveness and productivity for Coca-Cola, spent about 20 minutes of his time yesterday getting a personal product demo from Nova Spivack, CEO of Bottlenose, who earlier…

April 3, 2014, 1:30 PM EDT

Why Johnson & Johnson Treasures BabyCenter's Data It's better than Facebook and Twitter stats for targeting moms

Johnson & Johnson has improved on its ability to target its advertising and develop brand strategies thanks to some internal initiatives (and an assist from an agency). Christina Hoff, Johnson & Johnson…

April 2, 2014, 2:49 PM EDT

Spredfast, Mass Relevance Unite Social Marketing Systems Industry consolidating into all-in-one players

Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan…

April 2, 2014, 1:39 PM EDT

Starwood's Crazy Facebook ROI and 5 Other Surprising Brand Reveals Marketers show off tactics and data at I-Com confab

The mid-morning session of the 5th I-Com Global Summit was a bit of a beauty contest in Seville, Spain, as marketers shared case studies for the event's Data Creativity Awards. Here…

April 1, 2014, 10:57 AM EDT

Facebook Exec Snarkily Confirms Brands' Big Fear: Their Content Isn't Important Reply to Eat24's defection

With their organic reach plummeting, many brands worry that Facebook is becoming indifferent to their wants and needs. Well, that fear seems justified, based on a catty comment from Facebook's…

March 31, 2014, 4:05 PM EDT

Skype's Message to Facebook and WhatsApp: Millennial Use Growing Tops 300 million people

Skype is making its case to marketers that it is hip with millennials, that highly coveted youth demographic. Skype now counts more than 300 million users and said it reaches…

March 31, 2014, 1:20 PM EDT

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