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Topic: Facebook

Sonic Tries All-Digital Campaign to Launch One-Day Limited-Time Offer But it doesn’t replace TV

When it comes to social media marketing, few industries are quite as aggressive as fast food chains in testing new platforms. McDonald’s, Wendy’s, Sonic Drive-In, Taco Bell and Burger King all…

August 20, 2014, 6:51 PM EDT

Reggie Watts Has Created Truly Odd Greenpeace Ads Aimed at the Tech Industry 'My grandma clicks dirty'

Reggie Watts yodels, raps, hangs with woodland fauna, floats on a giant leaf and generally goofs around in a quartet of new videos from Greenpeace. The environmental group is sending a…

August 20, 2014, 11:41 AM EDT

Predictive Data Boosts Social Messaging by 91% Helps media and entertainment brands the most

Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found…

August 19, 2014, 11:27 AM EDT

Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages 'Never seen that kind of number'

Funny or Die found a new way to boost video views. All it takes is a little Kik—help from the messaging apps' new Promoted Chats product. The digital comedy crew…

August 18, 2014, 4:39 PM EDT

Facebook Tests 'Satire' Tag to Help Users Identify Fake News Should lead to fewer freakouts over The Onion

Facebook wants to make sure its users are not only well-informed but feel smart, too. The social networking giant is experimenting with a “satire” tag for the related articles in a…

August 18, 2014, 2:43 PM EDT

National Geographic Ranked No. 1 in Social Media Among Publishers Visual storytelling boosts brand

National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most…

August 18, 2014, 12:13 PM EDT

Burger King Is Getting 380 Tweets Every Minute for Chicken Fries Underscores how 'bring back' strategy is all about social

If you've ever wondered why Burger King, McDonald's and KFC consistently "bring back" shelved menu items (respectively, Chicken Fries, McRib/Shamrock Shake, the Double Down "sandwich") for a limited time, the…

August 15, 2014, 4:52 PM EDT

Yahoo's Self-Service Ads Reportedly to Include Premium Could help slumping sales

In a bid to shore up display ad revenue, Yahoo will reportedly begin offering media buyers a self-service version of its premium ad management tool, Yahoo Ad Manager (YAM) Plus. Access…

August 15, 2014, 11:34 AM EDT

Facebook Wants to Show That Mobile Ads Affect Desktop Purchases Social giant unveils cross-device reporting

Facebook has introduced cross-device reporting to potentially help marketers understand how their mobile ads on the social platform influence consumers' desktop decisions.  According to the Menlo Park, Calif.-based digital giant, marketers…

August 13, 2014, 1:46 PM EDT

AT&T's YouTube and Snapchat Summer Reaps Big Stats Millennial effort attracts a social following

AT&T's aims for its @SummerBreak initiative, which debuted on June 23, have been transparent: The telecom wants to continue the millennial marketing drive it touted at South by Southwest months…

August 12, 2014, 4:58 PM EDT

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