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Facebook Dominates Magazines' Social Media Audience, But Instagram Is Gaining Steam Men's mags see growth on Pinterest

The MPA – The Association of Magazine Media is making good on its promise to start integrating social media data into its new Magazine Media 360° audience report. Today, the MPA…

November 17, 2014, 12:00 AM EST

Why Tech Brands Are Suddenly in Love With Billboards and Subway Ads Out-of-home drives app downloads

A few years ago, out-of-home advertising was still primarily used by either big, traditional brands or local businesses. But as technology becomes more engrained in everyday life, companies like Facebook,…

November 13, 2014, 1:01 PM EST

Are Brands Afraid of Sharing Their Consumers' Data With Facebook? Social network assures them it’s secure

Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy…

November 11, 2014, 2:43 PM EST

How a New York Office Building Next to a Kmart Became a Magnet for Celebrities HuffPost, Facebook and Billboard made 770 Broadway an A-list destination

About a century ago, New York's 770 Broadway—the building where Adweek, as well as sister titles Billboard and The Hollywood Reporter, can be found—housed the bustling Wanamaker's department store, which…

November 10, 2014, 12:02 AM EST

What We Learned About Mark Zuckerberg From His Candid Talk With Users He's not cool and not into appletinis

Mark Zuckerberg finally admitted it: He's not cool, and he never built Facebook to be cool or meet girls. Oh, and he never heard of an apple martini before the…

November 6, 2014, 7:07 PM EST

Zuckerberg Has the Perfect Comeback to a Troll Accusing Facebook of Exploiting Ebola A rare response from the tech star

Facebook CEO Mark Zuckerberg today announced his company will partner with Unicef to fight Ebola, and it will bring Internet connectivity to Guinea, Liberia and Sierra Leone to bolster medical…

November 6, 2014, 4:29 PM EST

See How the Top Fast-Food Chains Are Performing on Facebook and If Fans Are Liking It Subway proves engagement is what matters

From posting pictures of perfectly styled burgers to responding to consumers' seemingly never-ending complaints, fast-food restaurants' use of social media runs the gamut. To better understand how effective social media really…

November 6, 2014, 9:16 AM EST

15 Holiday Retail Stats That Every Marketer Needs to See Mobile's huge year marches on

If you see family members tapping away at their smartphones or tablets during Thanksgiving dinner, they could easily be sneaking in their first holiday purchases. Mobile will account for 31 percent…

November 5, 2014, 11:59 PM EST

Budweiser Woos Hipsters With Artisanal Wooden Crates and Throwback Logos A crafty holiday move

Pabst Blue Ribbon became the hipster brew of choice in the early 2000s and seemed to hold a firm grip on that distinction until Coors caught on with young, arty…

November 3, 2014, 3:12 PM EST

Why Mobile Payments Are a Millennial Must And how brands can stay ahead of the curve

With the arrival of Apple Pay and Facebook reportedly mulling peer-to-peer payments, the established system of exchanging currency for goods and services is experiencing disruption. A new study by JWT said…

November 2, 2014, 11:02 PM EST

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