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Topic: Facebook video

Facebook Is Going to Present at the 2015 NewFronts

Could this mark a shift into original programming for the social network?

Facebook will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek. Not much is known about what CEO Mark Zuckerberg's team…

Facebook Video Views Spiked 50% Between May and July

Site rolls out better tracking, targeted algorithms this week

If you use Facebook, you've probably noticed your newsfeed is now filled with autoplaying videos. That's no accident. Video views on Facebook jumped 50 percent between May and July with an…

Instagrammers, Including Jimmy Fallon, Are Rushing to Try Out Hyperlapse

Hot app speeds up videos, offering new creative possibilities

Call it fast-food porn. Now that hyperlapsing is a thing, courtesy of Instagram, everyone’s videos can be seen at 12 times the normal speed. The Hyperlapse app is the latest…

Mobile Video Study Claims Better Performance Than TV

But that’s not always a good thing

A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if…

Facebook's Hacker Culture Heads to Cannes

Plans to develop campaigns, not just talk

Facebook plans to hack the ad industry at Cannes. Instead of building software, it’s building marketing campaigns with brands. Mark D’Arcy, chief creative officer of Facebook Creative Shop, is taking more…

Newcastle Reveals the Secrets of Facebook Advertising

Plans Fourth of July brand blitz

If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective. The Heineken-owned beer brand only advertises…

Publicis Groupe, Facebook Strike Deal Over Instagram and Video Ads [Updated]

Data also part of multi-year partnership

Facebook and Publicis Groupe announced a broad ad partnership today drawing another media agency closer to the social network. Facebook’s photo-sharing app Instagram also is part of the multi-year deal…

Twitter Video Ads Now Play With One Click

Quietly rolls out new format

Twitter’s one-click video is now open to advertisers and brands, Adweek has discovered. Twitter confirmed that the more desirable video format has been expanded beyond Amplify media partners who started…

Facebook to Expand Ad Video Metrics

Brands can learn who is watching and for how long

Brands will be getting more insight into how many times their ads are viewed on Facebook, the social network announced on Monday.    "People are spending more and more time watching videos…

Facebook Reveals 'Premium' Autoplay Video Ads

Wide array of brands on board for late April release

Those Facebook autoplay video ads—well, call them Premium Video Ads. That’s what the social network just announced it would label the long-anticipated marketing tool that delivers video right into users’…

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