Topic: Facebook video

Ubisoft Worked With Facebook to Uncover and Target 3 Different Types of Video Gamers

Insights drive TV creative, too

To launch the upcoming game Tom Clancy's Ghost Recon Wildlands, video game-maker Ubisoft is leaning heavily on Facebook to target ads at specific types of gamers. While that fact alone…

Lowe's New 360-Degree Videos on Facebook Aim to Teach Fans Home Improvement Skills

Interactive clips target the mobile-minded

Lowe's has been notably innovative with digital video for nearly two years now, going back to its Vine campaign called #FixIn6 that won Clio and Cannes Lions awards. Now the…

Wendy's Summer Campaign Plays Off the Boom in Recipe Videos—but With a Twist

Taking a cue from popular Facebook clips

Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough…

Kohl's Sent a Star Wars Treasure Trove to the Woman Behind the Megaviral Chewbacca Video

With 101 million views, it's Facebook Live's top clip ever

These days, the only thing rarer than seeing something truly delightful go viral is seeing a brand respond in a way that's equally charming. But Kohl's showed it was up for…

Instagram's New Feature Hints at Its Video Marketing Potential for Brands

Coachella gives glimpse of future live event coverage

Instagram today unveiled a new feature that recommends videos in its Explore section based on a user's interests. Over the past year, the Facebook-owned app has slowly pumped more videos into news feeds…

Why OK Go Went Facebook-Only With the Debut of Its Buzzy, Zero-Gravity Music Video

Today's top viral clip isn't on YouTube

When OK Go releases a new video, it's bound to cause a viral explosion online. And today, in a possible sign of the times, all that buzz was centered solely…

This Is How Macy's Will Target Its Facebook and Instagram Ads for the Holidays

Social data is full of potential

In terms of marketing, the holidays are equivalent to the Super Bowl for Macy's. And with more advertising and shopping going digital, the department store has a slew of sophisticated…

Why Sheryl Sandberg Says Big Brands Should Spend Their TV Ad Budgets on Facebook

'We have a Super Bowl on mobile' every day

Facebook's chief operating officer Sheryl Sandberg made it clear to media buyers during an Advertising Week session in New York today that video is big business for the platform, and…

How Facebook (not YouTube) Is Helping Chubbies Make Videos About Men's Shorts Go Viral

Retailer sees results in both views and engagement

For some men, the mere idea of wearing shorts is cringeworthy. But e-commerce site Chubbies thinks it's found its niche among millennial guys online. The retailer began in 2011 with the mission…

Facebook Tests 10-Second Video Views for Advertisers

More social clips cause marketers more problems

Facebook is testing a new way for advertisers to buy video promos that may help determine which  ads people are actually watching. A Facebook rep confirmed to Adweek that it is…