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Topic: Facebook Exchange

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Facebook's New Custom Ad Tools Target an Audience From Desktop to Mobile Bullseye on users allows businesses to focus messages

Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising…

October 15, 2013, 6:10 PM EDT

Quantcast Enables Advertisers to Target Look-alikes via Facebook Exchange Vegas hotel sees bookings jump 87% in early test

Quantcast is announcing today an integration of its digital ad-buying product with Facebook Exchange, letting a brand target prospects on the social platform, as opposed to retargeting its Web site…

July 11, 2013, 11:03 AM EDT

Early Stats on How Facebook Exchange Ads Perform in News Feed Pricier at first but better value

It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off. But only a month after Facebook…

May 7, 2013, 5:47 PM EDT

MGM Defies Skeptics, Says Facebook Ads Paying Off Vegas hotelier's stance stark opposite to General Motors

For every GM souring on Facebook ads, there seems to be an MGM that's sweet on them. While other brands question the value of Facebook advertising, the hospitality chain told…

April 9, 2013, 8:00 AM EDT

Facebook Exchange Rolls Into News Feed Testing expansion with TellApart, MediaMath, Nanigans

Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX). For as much praise as the…

March 26, 2013, 1:24 PM EDT

How Google's Ad Tech Stacks Up DoubleClick, Mindshare execs discuss the end-to-end platform

These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from…

February 16, 2013, 4:23 PM EST

Facebook Ads Will Soon Display AdChoices Icon Exchange to add symbol by end of the quarter

Facebook display ads will soon sport the advertising industry's AdChoices icon, allowing users to opt out of the billions of monthly behaviorally targeted ads that appear on the social network.…

February 4, 2013, 12:51 PM EST

Facebook Execs Tout Mobile, Targeting Mobile now 23 percent of quarterly ad revenue, per Q4 earnings

Facebook CEO Mark Zuckerberg’s claim during the company’s fourth-quarter earnings call on Wednesday that “Today there is no argument: Facebook is a mobile company” may sound a bit hyperbolic for…

January 30, 2013, 8:12 PM EST

AppNexus's $75 Million Funding Round Quiets Acquisition, IPO Talk Ad tech firm's focus lays beyond 2013, says CEO

2013 may finally be the year for consolidation in the advertising tech space, but as All Things D’s Peter Kafka tweeted on Thursday, AppNexus probably won’t get picked up any time…

January 24, 2013, 2:10 PM EST

FBX Partner Rocket Fuel Rakes in $107 Million in 2012 Demand-side platform close to breaking even, says CEO

Ad tech outfits tend to keep quiet on how their business is doing, unless business is doing particularly well. Criteo, BlueKai and Triggit have previously publicized their bottom lines. Demand-side…

January 17, 2013, 9:00 AM EST

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