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Topic: Facebook Exchange

Facebook's New Custom Ad Tools Target an Audience From Desktop to Mobile

Bullseye on users allows businesses to focus messages

Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising…

Quantcast Enables Advertisers to Target Look-alikes via Facebook Exchange

Vegas hotel sees bookings jump 87% in early test

Quantcast is announcing today an integration of its digital ad-buying product with Facebook Exchange, letting a brand target prospects on the social platform, as opposed to retargeting its Web site…

Early Stats on How Facebook Exchange Ads Perform in News Feed

Pricier at first but better value

It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off. But only a month after Facebook…

MGM Defies Skeptics, Says Facebook Ads Paying Off

Vegas hotelier's stance stark opposite to General Motors

For every GM souring on Facebook ads, there seems to be an MGM that's sweet on them. While other brands question the value of Facebook advertising, the hospitality chain told…

Facebook Exchange Rolls Into News Feed

Testing expansion with TellApart, MediaMath, Nanigans

Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX). For as much praise as the…

How Google's Ad Tech Stacks Up

DoubleClick, Mindshare execs discuss the end-to-end platform

These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from…

Facebook Ads Will Soon Display AdChoices Icon

Exchange to add symbol by end of the quarter

Facebook display ads will soon sport the advertising industry's AdChoices icon, allowing users to opt out of the billions of monthly behaviorally targeted ads that appear on the social network.…

Facebook Execs Tout Mobile, Targeting

Mobile now 23 percent of quarterly ad revenue, per Q4 earnings

Facebook CEO Mark Zuckerberg’s claim during the company’s fourth-quarter earnings call on Wednesday that “Today there is no argument: Facebook is a mobile company” may sound a bit hyperbolic for…

AppNexus's $75 Million Funding Round Quiets Acquisition, IPO Talk

Ad tech firm's focus lays beyond 2013, says CEO

2013 may finally be the year for consolidation in the advertising tech space, but as All Things D’s Peter Kafka tweeted on Thursday, AppNexus probably won’t get picked up any time…

FBX Partner Rocket Fuel Rakes in $107 Million in 2012

Demand-side platform close to breaking even, says CEO

Ad tech outfits tend to keep quiet on how their business is doing, unless business is doing particularly well. Criteo, BlueKai and Triggit have previously publicized their bottom lines. Demand-side…

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