Topic: facebook acquisition

Facebook Buys a Company That Could Solve an Annoying Online Ad Problem

No more messages about products you already bought

Facebook is buying a company that could help it solve an age-old online advertising problem—the one that keeps showing people the same ad even after they bought the product. It's…

Facebook's New People-Based Ad Technology Is 'Marketing Nirvana'

Pepsi and Intel are early testers as social net unleashes data

Facebook is finally sharing its deep knowledge of 1.3 billion users to power advertising across the Web in a way that marketers say is unprecedented, potentially enhancing their ability to…

Facebook Buys LiveRail to Grow Its Video Ad Business

Platform serves publishers like MLB, A+E

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and…

Yahoo Buys Upstart Snapchat Rival Blink

Enters secret messaging fray

Yahoo is buying its way into the discrete messaging craze with another acquisition. An app called Blink is Yahoo CEO Marissa Mayer’s latest takeover target.  Blink is a small startup with…

Zuckerberg's Grip Already Causes Rift With Oculus Fans

Virtual reality backers dismayed by Facebook acquisition

Well, Facebook CEO Mark Zuckerberg is clearly excited about the virtual reality future, but not everyone is excited to have him in the close-knit Oculus VR community. Zuckerberg just announced that…

Facebook Buys Oculus for $2 Billion

Sees future in virtual reality headset

Facebook has just announced a $2 billion deal to buy Oculus VR, the immersive virtual reality headset maker. In the announcement, CEO Mark Zuckerberg reiterated his company's mobile-first focus while…

6 Bold Moves That Would Jumpstart Apple

Starting with a Tesla iCar

The Apple Tesla iCar is not so far fetched now, is it? It’s long been a vision of many Apple watchers that the iPhone maker could buy the electric car…

WhatsApp and 7 Other Startups That Hated Advertising, Like Facebook

Founder shows familiar disdain

The advertising world is used to tech startups that resist its charms, and WhatsApp’s founders are just the latest in a long line of techies who seem to have nothing…

Facebook to Buy WhatsApp for $16B

Pending regulatory approval

Facebook has a deal to buy the messaging platform WhatsApp for $16 billion, the company announced. WhatsApp has more than 450 million users, according to the latest numbers from the…