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Topic: China

How Advertising Powers China's IPO Darling Alibaba Makes billions from marketing

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles…

May 6, 2014, 10:34 PM EDT

Omnicom's Q4 Net Declines 2% Merger costs impact profits

Omnicom Group, hit by professional fees related to its proposed merger with Publicis Groupe, said fourth-quarter net income declined 2 percent to $300.5 million from $307.1 million in the same…

February 11, 2014, 9:09 AM EST

CES 2014 Preview: Time to Learn Mandarin (and Korean) Vegas gears up for electronics show

As of Monday's pre-show, CES 2014 in Las Vegas is off to a bumpy start, with so many delays out of New York's JFK and LaGuardia airports that vendors and…

January 6, 2014, 5:56 PM EST

Almost Half of The Huffington Post’s Traffic Comes From Overseas Can it catch up on the revenue side?

The Huffington Post is fast becoming an international media brand. It now publishes eight editions outside the U.S. and expects to export its celebrity, news and aggregation model to Brazil,…

December 15, 2013, 10:02 PM EST

Zenith CEO Steve King: Mobile Will Be the 4th-Largest Ad Medium by 2016 Agency execs predict big growth

At the UBS Media and Communications conference in midtown Manhattan, high-level executives from three major media agencies—GroupM's futures director Adam Smith, Zenith Optimedia's global CEO Steve King and Magna Global's…

December 9, 2013, 1:16 PM EST

P&G Profits Up But Revenue Falls Short Packaged goods brands cites 'choppy' global market

While Procter & Gamble's profits rose 6 percent in the third quarter due to cost-cutting and gained market share in North America, revenue fell short of analyst expectations, The Washington…

April 24, 2013, 4:44 PM EDT

LinkedIn Hits Big Milestone; Brands Could Flock Next Networking site gets to 200 million after launching more ad products

LinkedIn has surpassed 200 million users, the firm announced today, while breaking out where they live for the benefit of advertisers and curious tech watchers. Seventy-four million are in the…

January 9, 2013, 11:24 AM EST

The Great Brand of China The Eastern power aims to become a formidable player in the U.S. marketplace

While China bashing took center stage during this presidential election, with both candidates blaming the Eastern power for U.S. economic woes, things are a little different on the consumer front.…

October 29, 2012, 12:04 AM EDT

Anomaly Opens Shop in Amsterdam, Eyes Brazil Bows in the Netherlands With the Hire of Hazelle Klonhammer

Anomaly would have arrived in The Netherlands eventually. The backing of MDC Partners just made it happen faster. This week, the 7-year-old agency opens its third office (after New York and…

November 15, 2011, 6:16 AM EST

China Will Soon Be 'Second-Biggest Market' Says WPP Chief Launches marketing school in Shanghai

WPP chief executive Martin Sorrell says China will overtake the U.K. as the firm’s second-biggest market within two to four years. "I would anticipate that China would become our third market…

October 31, 2011, 7:51 AM EDT

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