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Topic: China

Martin Sorrell Says China's Move to Stop Graft Creates Opportunities for WPP Transparent media-buying model pays off

WPP CEO Martin Sorrell told CNBC that China's anti-graft campaign is benefiting WPP.  "[In terms of] public relations and public affairs, every time there's a crisis, to be honest, there's an…

September 16, 2014, 4:30 PM EDT

China Cracks Down on Laughable Celebrity Endorsements New law requires celebs to actually use the products they pitch

The U.S. market has a long tradition of celebrity spokespeople who endorse products they basically have nothing to do with. A classic example was in 1984, when soap opera actor…

September 2, 2014, 1:41 PM EDT

McCann Wins Back Coke in China Lost brand to Leo Burnett in 2007

McCann has won back creative duties for brand Coke in China, taking over from Leo Burnett, which picked up the business and key executives from the Interpublic agency in 2007,…

August 15, 2014, 12:16 PM EDT

China’s BlueFocus Seeks to Expand Into U.S. as Profits Grow Digitally focused holding company has ambitious goals

If you want to set up a new industry holding company today, it might look a lot like what BlueFocus chief Oscar Zhao is trying to build: a digitally focused…

July 15, 2014, 6:05 AM EDT

Rapp Names a New Global CEO Alexei Orlov succeeds Bob Horvath

Rapp is getting a new global CEO. Volkswagen Group's Alexei Orlov will assume the role in July, reporting to Dale Adams, Chairman and CEO of Omnicom Group's Diversified Agency Services, the…

June 25, 2014, 1:19 PM EDT

Wieden + Kennedy Shanghai Finds ECD at JWT Yang Yeo will join the agency in August

Wieden + Kennedy has reached into JWT to fill one of the top creative roles in its Shanghai, China office.  Yang Yeo, North Asia ecd and China chairman at JWT, will…

June 17, 2014, 12:38 PM EDT

How Advertising Powers China's IPO Darling Alibaba Makes billions from marketing

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles…

May 6, 2014, 10:34 PM EDT

Omnicom's Q4 Net Declines 2% Merger costs impact profits

Omnicom Group, hit by professional fees related to its proposed merger with Publicis Groupe, said fourth-quarter net income declined 2 percent to $300.5 million from $307.1 million in the same…

February 11, 2014, 9:09 AM EST

CES 2014 Preview: Time to Learn Mandarin (and Korean) Vegas gears up for electronics show

As of Monday's pre-show, CES 2014 in Las Vegas is off to a bumpy start, with so many delays out of New York's JFK and LaGuardia airports that vendors and…

January 6, 2014, 5:56 PM EST

Almost Half of The Huffington Post’s Traffic Comes From Overseas Can it catch up on the revenue side?

The Huffington Post is fast becoming an international media brand. It now publishes eight editions outside the U.S. and expects to export its celebrity, news and aggregation model to Brazil,…

December 15, 2013, 10:02 PM EST

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