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Topic: China

5 Things Brands Need to Know About WeChat, China's Mobile Giant

An explainer on the country's fascinating social landscape

Facebook, Twitter, Pinterest and Snapchat are the platforms that get most of marketers' love in the U.S., but digital practitioners could learn a thing or two from WeChat, China's booming…

This Survey Shows How Much Travel Bloggers Spend on Trips and Where They Like to Go

Plus, their favorite activities and advice

Want to travel like the pros do? Here's your chance. Travel professionals—writers, photographers and documentarians who spend an average of 88 days a year traveling—shared insights about what makes them hit…

How Arianna Huffington’s Idea for a Blog Changed the Media Industry Forever

Adweek’s 2015 Brand Visionary honoree

In her book-lined office overlooking lower Broadway in New York, Arianna Huffington keeps a large sofa in the corner. With its richly carved wooden accents and overstuffed cushions, the sofa…

5 Reasons a Job in Asia Will Propel Your Creative Career Forward

Gaining hugely marketable insights

As clients and agencies increasingly look overseas to Asia for growth opportunities, smaller and midsize outfits like kbs+ are setting up offices in China, Singapore and beyond, challenging larger agencies…

Agency Bosses Explain the Way Forward in China's Complex, Troubled Marketplace

Near meltdown has altered the landscape

When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a…

Capitalist Trappings Are Slow to Come to Cuba

But change is on the way

This week America takes another step toward normalizing relations with Cuba as it reopens embassies on the Caribbean's largest island. While the U.S. embargo remains in place, barring the business…

Global Brands Are Getting More Digital Ad Measurements

Nielsen extends ratings system to Asia

Interactive marketers working for global companies in parts of Asia can finally compare their work to colleagues in other regions in an apples-to-apples fashion. Well, that is, if they are…

This Quirky Campaign to Rename British Landmarks Boosted Chinese Visits 27%

Ogilvy effort won 3 PR Lions at Cannes

Would you be more likely to shop Savile Row if it were called "The Street for the Tall, Rich and Handsome"? Or maybe book a visit to Sherwood Forest if…

How Apple Became China's Most Coveted Luxury Brand

Lavish status symbols are giving way to the fusion of form and function

When a Chinese publishing group recently released its consumer survey of the luxury market in China, the top ranking wasn't held by a brand like Chanel, Louis Vuitton or Hermes. Instead,…

Crispin Turns to a Frenemy to Create Infiniti Ads in China

Gets help from sister shop and pitch rival Anomaly

To handle a key market for its new global Infiniti business, MDC Partners' Crispin Porter + Bogusky has turned to a rival, albeit one from the same holding company. Until Crispin…

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