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Topic: China

Michael Kors Is Dishing Out Discount Codes With a Casino-Themed Game on WeChat

Wants a chunk of massive Singles' Day sales

Being single is big business in China. Today is Singles' Day, a holiday popularized by ecommerce giant Alibaba that's already generated $12 billion in sales from shopping discounts today, and…

Chinese Consortium's $1.2 Billion Deal to Buy Opera's Ad Business Falls Through

Privacy concerns around app maker were sticking point

A purposed acquisition from three Chinese internet firms to buy mobile giant Opera for $1.2 billion has fallen through. In February, the trio of firms—Qihoo 360, Kunlun and Golden Brick Silk…

8 Data Points That Marketers Need to Know About China's Biggest Mobile Player

A peek under the hood of WeChat owner Tencent

Tencent, which owns the huge Chinese messaging apps WeChat and QQ, has a mountain of mobile data that brands are just starting to get a glimpse of. Considering the Chinese…

5 Things Brands Need to Know About WeChat, China's Mobile Giant

An explainer on the country's fascinating social landscape

Facebook, Twitter, Pinterest and Snapchat are the platforms that get most of marketers' love in the U.S., but digital practitioners could learn a thing or two from WeChat, China's booming…

This Survey Shows How Much Travel Bloggers Spend on Trips and Where They Like to Go

Plus, their favorite activities and advice

Want to travel like the pros do? Here's your chance. Travel professionals—writers, photographers and documentarians who spend an average of 88 days a year traveling—shared insights about what makes them hit…

How Arianna Huffington’s Idea for a Blog Changed the Media Industry Forever

Adweek’s 2015 Brand Visionary honoree

In her book-lined office overlooking lower Broadway in New York, Arianna Huffington keeps a large sofa in the corner. With its richly carved wooden accents and overstuffed cushions, the sofa…

5 Reasons a Job in Asia Will Propel Your Creative Career Forward

Gaining hugely marketable insights

As clients and agencies increasingly look overseas to Asia for growth opportunities, smaller and midsize outfits like kbs+ are setting up offices in China, Singapore and beyond, challenging larger agencies…

Agency Bosses Explain the Way Forward in China's Complex, Troubled Marketplace

Near meltdown has altered the landscape

When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a…

Capitalist Trappings Are Slow to Come to Cuba

But change is on the way

This week America takes another step toward normalizing relations with Cuba as it reopens embassies on the Caribbean's largest island. While the U.S. embargo remains in place, barring the business…

Global Brands Are Getting More Digital Ad Measurements

Nielsen extends ratings system to Asia

Interactive marketers working for global companies in parts of Asia can finally compare their work to colleagues in other regions in an apples-to-apples fashion. Well, that is, if they are…

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