Topic: Bullying

VH1's 'I Will Survive' Anti-Bullying Ad Is Great Fun, but Does It Send a Good Message? Revenge of the nerds

Gloria Gaynor's disco classic "I Will Survive" gets remade as an anti-bullying anthem in this VH1 spot by Del Campo Nazca Saatchi & Saatchi in Argentina, showing tormented boys and…

April 24, 2014, 8:43 AM EDT

Justin Bieber Makes Decent Anti-Bullying Ad, Despite Being Forced to Do It Video is part of plea deal involving manager

Justin Bieber's new anti-cyberbullying PSA may have been mandated by a plea deal to bail his manager out of reckless endangerment charges, but it's still surprisingly heartfelt. And judging by…

October 11, 2012, 1:21 PM EDT

The Spot: Victim and Villain The line between the two is blurred in Everynone's powerful anti-bullying PSA

GENESIS: Bullying is usually painted in black and white as persecution of the good by the evil. Everynone directors Daniel Mercadante, Will Hoffman, and Julius Metoyer saw gray areas. Enlisted…

December 13, 2011, 4:31 AM EST

Six agencies, six solutions for cyberbullying

There's a lot of talk about cyberbullying these days, but not necessarily a lot of action. That's why Adweek issued a creative challenge to agencies, which were asked to…

October 25, 2010, 12:20 PM EDT

Upload-a-photo bullying effort invites abuse

M&C Saatchi's "Unhappy Slap" is loads of fun. You can upload your face onto the victim of a harrowing London street attack and thus experience—virtually, at least—the pain and humiliation…

October 18, 2010, 11:01 AM EDT

Comment bullies ruin YouTube for everyone

Web video can be pretty disappointing. For the most part, agencies treat it as a little TV screen for overly long commercials and call it a day. Saatchi…

January 22, 2010, 10:03 AM EST

M&C Saatchi stitches up cyberbullying PSA

M&C Saatchi has contributed to the "weird child imagery" trend in marketing with this creepy U.K. anti-cyberbullying spot. Like many similar ads, it was banned from TV for being too…

January 22, 2010, 9:38 AM EST

Vodafone ads show sad face of text bullying

It's not such a g'day Down Under when text-messaging bullies go all Qwerty on your ass. That's the basic thrust of this Colenso BBDO print campaign for Vodafone…

November 20, 2009, 9:02 AM EST