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Topic: Branded Content

America's Most Annoying Family Tries to Crash the Super Bowl With Hidden Valley Ranch Out of their Xmas jammies and into some football

We've already seen Newcastle Brown Ale dig into Doritos' "Crash the Super Bowl" campaign this year. And now, Hidden Valley Ranch hopes to do the same with popular YouTubers, the Holderness…

January 26, 2015, 12:10 PM EST

From Humor to Heartbreak, BuzzFeed Thrives by Stirring Emotions New publisher Dao Nguyen on balancing laughs with hard news

  Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available…

January 5, 2015, 5:33 PM EST

Illy's documentary A Small Section of the World focuses on Costa Rican women who
For Your Consideration: Could a Branded Documentary Bring Home the Oscar? Marketers back films that bear little to no promotion

In a remote Costa Rican village, a group of female entrepreneurs known as the Asomobi (Asociación de Mujeres Organizadas de Biolley) has created a sustainable coffee production business. Their inspirational story, told in…

November 17, 2014, 12:02 AM EST

This App Is Cleverly Letting Brands Sponsor Instagram-Style Video Filters A gold rush for user-generated content

With the huge growth of user-generated content (UGC) on mobile platforms like Instagram, marketers are looking for interesting ways to plug such material into campaigns. And naturally, tech startups are…

November 6, 2014, 5:45 PM EST

The Atlantic Tries to Turn Native Inside Out, Beginning With the Biology of Porsche Drivers Heart rate and breathing become works of art

The Atlantic’s creative marketing arm, Atlantic Re:think, recently overhauled its native ad strategy, introducing a new responsive, immersive and highly customizable platform for long-form branded content. Today, the publisher is…

October 16, 2014, 1:13 PM EDT

Danny MacAskill's Truly Epic Ride Through a Scottish Ridge Proves Nothing Is Impassable Stunt cyclist's odyssey has 9 million views

Skye's the limit for Danny MacAskill. And he doesn't need a plane to soar. He flies just fine on a mountain bike in this seven-minute dazzler called "The Ridge." The gorgeously shot…

October 7, 2014, 11:58 AM EDT

MillerCoors Is Testing Branded Content With 26 Different Tech Companies Aims to move marketing closer to purchase decisions

MillerCoors is betting big on branded content, revealing during an Advertising Week panel today that the company is currently testing initiatives with 26 different tech companies. Like most beer brands, MillerCoors’…

September 29, 2014, 10:19 PM EDT

Imgur's Native Ads Get Between 1% and 4% Engagment Rate GIF content reaps results

Native content doesn't just have to come in the form of written stories: Digital image platform Imgur says it knows how to get audiences to pay attention with pictures and…

September 26, 2014, 11:09 AM EDT

Vice’s Director of Global Marketing Jonathan Hunt Heads to Vox Will help company expand

Jonathan Hunt, who led Vice's global marketing efforts, is leaving his post to help Vox Media expand as its global vp for marketing and partnerships. Hunt asserted that he still believes…

August 28, 2014, 11:31 AM EDT

The Success of Native Advertising Hinges on Earning Readers’ Trust Brands need to get better at converting paid media into a loyal audience

There’s been much talk of late about the effectiveness of sponsored content, and a pair of new studies published in the past few weeks have let some air out of…

August 26, 2014, 10:17 AM EDT

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