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Topic: Branded Content

Chevrolet, Jash Create the #BestDayEver of Positive Prankvertising

Not everything has to be mean on April Fools' Day

April Fools' Day is known as a day to pull pranks on your nearest and dearest. However, Chevrolet and online comedy network Jash believe that not every trick has to…

10 Trends Shaping the Future of Branded Content

Twitter's head of content planning tells us what to watch for

As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it's moving in so many different directions that it's…

Thrillist Media Group Is the Latest Media Company to Launch an In-House Agency

The CoLab will cook up branded content for millennial males

Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency…

Why Branded Content Is Poised to Take Over

IAB's head of brand initiatives discusses native ads, viewability and the future

As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand…

SNL's Vanessa Bayer Gives Sound Advice for Hyundai

IFC-licensed Web series pokes fun at native ads

Vanessa Bayer, the Saturday Night Live actress famously known for her impressions of Miley Cyrus, is teaming up with Hyundai to impart some unnecessary advice to musicians. In her Web series…

Emotional and Effective, Upworthy's Native Ads Have Brought in More Than $10 Million for the Site

Starbucks joins growing list of brand partners

When Starbucks wanted to share the uplifting story of how its local events helped a deaf woman discover a large, supportive community, the coffee chain turned to a somewhat obvious…

Mom Goes Fast and Furious in a Minivan in Famous Footwear's 'Momkhana' Video

Don't try this at home

Parents who are perpetually late in dropping their kids off at school, take note. This new Famous Footwear video shows you how to arrive on time and in style. It shows…

Obama's BuzzFeed Video Has Already Been Viewed More Than 15 Million Times

Not bad

President Barack Obama wants to spread the word among millennials that the deadline to sign up for healthcare coverage is Feb. 15 (this Sunday). So, to connect with the hard-to-reach…

45,000 Pieces of Branded Content Were Created on Whisper for The Americans

Where advertising meets dark social

The Americans revolves around the lives of two Cold War-era KGB spies who are trying to keep their jobs a secret from their unsuspecting neighbors. In line with that secrecy…

America's Most Annoying Family Tries to Crash the Super Bowl With Hidden Valley Ranch

Out of their Xmas jammies and into some football

We've already seen Newcastle Brown Ale dig into Doritos' "Crash the Super Bowl" campaign this year. And now, Hidden Valley Ranch hopes to do the same with popular YouTubers, the Holderness…

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