Facebook Updates Guidelines on Branded Content, Debuts Tool

Expect to see more branded content in your News Feed, as Facebook Friday introduced a new branded content tool and updated guidelines.

Expect to see more branded content in your News Feed, as Facebook Friday introduced a new branded content tool and updated guidelines.

Product manager Clare Rubin and vice president of partnerships Nick Grudin detailed how Facebook defines branded content in a Facebook Media blog post:

On Facebook, we define branded content as any post—including text, photos, videos, Instant Articles, links, 360 videos and Live videos—that specifically mentions or features a third-party product, brand or sponsor. It is typically posted by media companies, celebrities or other influencers.

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