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Topic: Branded Content

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Pennzoil Unveils Doc About Hot Rodders to Launch a New Motor Oil 'Breaking Barriers' will run on Nat Geo Channel

Though there will be ads around the launch of Pennzoil's new Platinum line of motor oil, the centerpiece of the product push is an hour-long documentary about hot rodders who…

April 16, 2014, 6:00 AM EDT

PopSugar Launches Full-Service Unit The Bakery Want to know what women want? Lifestyle company may have the answer

If you are a company looking to target the ladies, PopSugar is serving something up for you. The women’s lifestyle company today unveiled The Bakery—a full-service, in-house team dedicated to helping advertisers…

April 9, 2014, 10:00 AM EDT

Disqus Goes Native With Sponsored Comments Branded content to appear at top of discussion threads

Brands looking for the next trend in sponsored content may need to look no further than popular commenting platform Disqus, which announced its launch of Sponsored Comments, an opt-in native…

April 8, 2014, 11:01 AM EDT

How Do You Find the Right Scream for an Angry Goat in Your Ad? Tunewelders will go to any length to find pitch-perfect melodies and organic sounds

Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production…

April 8, 2014, 6:07 AM EDT

Google Plus Just as Popular as Twitter in U.S., Study Says And has more visitors than Instagram, Pinterest

Google Plus has the same number of U.S. users as Twitter and more opportunity for brands, according to a new survey from Forrester Research. Google Plus, the 2-year-old network that…

March 31, 2014, 11:04 AM EDT

BrandShare Content From NewsCred
So You Want to Build an Awesome Team of Content Marketers Here's a cheat sheet to get started

Content creation is a major pain point for many brands. Organizations delegate writing tasks to employees who aren’t experienced writers,…

March 25, 2014, 8:30 AM EDT

It’s Getting Harder to Separate Advertising From Entertainment And that’s exactly how marketers would have it

The world of branded content has changed. Suddenly branded movies and TV shows are competing for the same marketing dollar and chunk of free time as everything else in the…

March 17, 2014, 6:17 AM EDT

BrandShare Content From Contently
What Makes Content Stand Out? Hint: originality is key

When it comes to content these days, everyone’s a curator. Listicles and celebrity stories, controversial headlines and repurposed content—these can…

January 21, 2014, 10:55 AM EST

What Exactly Is Going On at iCrossing? Hearst's digital agency is beset by turnover as it expands beyond search

These are boom times for digital agencies—particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago—thanks, Google—social and…

January 13, 2014, 6:00 AM EST

BrandShare Content by Contently
The Secrets Behind Successful Brand Newsrooms Lessons from the pros

Ever since Oreo won the Super Bowl blackout with their rapid-response “Dunk in the Dark” tweet, “brand newsrooms” has been…

December 11, 2013, 9:43 AM EST

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