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Topic: Branded Content

Time Puts Branded and Editorial Content Creation Under One Roof

Welcome to The Foundry

On Thursday, Time Inc. unveiled The Foundry, a content and creative collective comprising Time Inc.'s Innovation Studio, Content Solutions and Time Inc. verticals, including The Drive, a new automotive site…

The Players Tribune Will Launch Its First Branded Series Next Week

Powerade to sponsor 'From Somewhere'

The Players Tribune is furthering its push into digital video with the new series, From Somewhere. It'll be the 10-month old, Derek Jeter-founded sports site's first branded series and will…

Fox Sports Will Guarantee Views in New Branded-Content Distribution Program

Across Facebook, YouTube and even TV

Today Fox Sports will announce a new initiative called Fox Sports Engage, a multiplatform branded-content distribution program that aims to give advertisers a wider audience. Fox Sports Engage will distribute branded…

Step Aside, Creators. Brands Are Taking Over YouTube

40 billion views for the top 100 companies

The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 YouTubers and their rabid fans, to 20,000…

10 Branded Content Masters Who Make It OK to Love Marketing

The icons of an emerging industry

Most marketers these days have become big believers in the power of branded content, but that's not to say many of them are very good at it. As part of…

ThePostGame Will Partner With WPP's New Sports Entertainment Business

The goal? More branded videos

ThePostGame, a 4-year-old digital media property that reaches roughly 40 million people per month, is set to make a few major announcements. First up will be a sales and marketing…

How a New Branded Content Shop Plans to Break Out of the Agency Model

The Pub pitches its multichannel expertise

Here comes yet another player in the realm of branded content, this one with a focus on publishing. The Pub, a new venture from strategic consultancy Co:Collective, opens with clients…

Turner Unveils Branded Content Studio for CNN and HLN

Courageous will help advertisers tell their stories

CNN is officially in the branded content business. Turner Broadcasting unveiled Courageous, an in-house branded content studio for CNN and HLN advertisers and marketers. "Now we can offer marketers the opportunity…

Young CEOs Open Up About Their Failures

In new branded videos from insurer Hiscox and Vox

In four years, Hiscox U.S.A.'s budget for branded content has jumped from nothing to 15 percent of its overall marketing spend, according to head marketer Russ Findlay. Along the way, Hiscox, a…

Do Offline Charities Hold Promise for Digital Branded Content?

Robin Hood Foundation and United Airlines test the concept

When guests arrived at New York's Javits Center last week for the Robin Hood Foundation's annual gala, they may have been surprised to see that United Airlines was sponsoring the…

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