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USA Network Is Trying to Reach Millennials With More Dramas and More WWE

Expect sci-fi series, SmackDown and fewer scripted comedies

USA Network understands that audience demographics are changing. To further appeal to the mainstream, the NBCUniversal property is working on a new strategy to reach millennials. USA announced Tuesday at its…

Michelle Phan Is Ready to Reach Beyond YouTube With Her New Icon Network

Beauty influencer says she's 'platform agnostic'

Digital superstar Michelle Phan, who's dominated the online beauty space and made her presence known offline with her YouTube ad campaign, hopes her new worldwide network Icon will have a robust presence—on the…

Chevrolet, Jash Create the #BestDayEver of Positive Prankvertising

Not everything has to be mean on April Fools' Day

April Fools' Day is known as a day to pull pranks on your nearest and dearest. However, Chevrolet and online comedy network Jash believe that not every trick has to…

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Fox Sports Strikes a Digital Deal With AOL

AOL will host network's online originals, game highlights

Further expanding its sports coverage, AOL today unveiled a multi-year video content partnership with Fox Sports. The new deal includes original Fox Sports digital properties like @TheBuzzer and Garbage Time, game…

Study: Young People Watch More Than 22 Hours of Online Video a Week

6 out of 10 prefer digital content to TV

A new study shows that watching content online instead of on TV is the new normal for young millennials and even younger Gen Zers. Just how much digital video are they…

Why Brands Should Care Less About Blackout Rules, More About Digital Streaming

First NFL worldwide digital distribution set for 2015

Many fans are cheering the end of the NFL's maligned blackout rules, which required a team to sell out its home game at least 72 hours before kickoff for it…

Yes, Real-Time Journalism and In-Depth Coverage Can Coexist, Says Vice's Content Chief

Alex Miller values storytelling in all its forms

Specs Who Alex Miller Current gig Global head of content, Vice Previous gig U.K. editor in chief Twitter: @AlexGAMiller Age 32 Why is Vice pushing its global presence? I think this is an international generation.…

How Are TV Networks Just Like Kimmy Schmidt?

They're in the dark when it comes to streaming data, but Nielsen may change all that

The television networks are kind of like the main character in Tina Fey's new sitcom Unbreakable Kimmy Schmidt, who is released back into the world from an underground cult—they're in the…

Why Digital-Facing Brands Stick Around for SXSW Music

It's a broader audience packed with millennials

The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and…

Can Bleacher Report Keep Readers Tuned In After Their March Madness Brackets Are Busted?

Inside its social-video strategy

For Turner Broadcasting System-owned Bleacher Report, March Madness marks its biggest ad revenue event of the year. In 2015, around 55 advertisers partnered with the publication for the collegiate basketball…

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