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Channing Tatum Heats Up Hearst's Pitch to Advertisers With 'Magic Mike Live' Teaser

Company announces an ambitious slate of shows at NewFront

Some might say it was a magical Wednesday evening at the first-ever Hearst Magazines Digital Content NewFront House Party at Hearst Tower in New York. First, Magic Mike star Channing Tatum…

7 Pro Tips for Marketers Who Want to Get Into Livestreaming

What you need to know to do it well

After years of sitting in the background, livestreaming seems to be finally taking center stage in the theater of marketing thanks to Periscope's ascendance in 2015 and the promise of…

The 'Damn, Daniel' Guys Will Headline Ellen DeGeneres' New Digital Network

Signs Tyler Oakley to development deal

Not satisfied with owning daytime TV, producing prime-time TV's hit of the moment and hosting a show on HGTV, Ellen DeGeneres is now going digital, launching a digital network with…

Why Everyone From Jose Cuervo to BuzzFeed Is Jumping Into Livestreaming

Real-time video is exploding on social media

Jose Cuervo is celebrating Cinco de Mayo on Thursday by livestreaming via Cuervo.com a "secret concert" that starts at 10 p.m. at an undisclosed location in Brooklyn. Few other details…

PopSugar Is Making a Bigger Push Into News, Politics and Documentaries

And partnering with Sheryl Sandberg's Lean In

For its third appearance at the Digital Content NewFronts, millennial women-focused PopSugar wants to show advertisers it's about more than just lifestyle content. Today, the publisher unveiled its slate of content,…

Vox Media Launches Its First TV Show on A+E Network's FYI

Creates studio just for Snapchat content

Vox Media is crashing the NewFronts party. Though it doesn't have an official slot during the two-week digital video marketplace, Vox is still making its pitch to advertisers. While the official…

Magna Global Pours $250 Million Into YouTube Ads as TV Audiences Drop

It's Google Preferred's largest upfront deal

Interpublic Group's Magna Global has struck a multi-year deal with YouTube to invest $250 million into digital video. It's YouTube's largest upfront deal ever for its premium Google Preferred program that…

Hulu Is Targeting Living Room Viewers With New Interactive Advertising Deals

And Nielsen ad measurement

Hulu spent much of last year improving the quality of its content and striking big deals for new and acquired series like Casual, Difficult People, The Mindy Project, 11.22.63 and…

Programming Content Helps Set Defy Media Apart From Other Multichannel Networks

At NewFronts, MCN unveils new ad product

While most digital video networks presenting at this year's NewFronts will be explaining to ad buyers over the next two weeks just how different they are from traditional TV, Defy…

Maker Studios Announces 4 New 'Forward-Thinking' Shows at Intimate NewFronts Event

PewDiePie, Romeo Lacoste headline the presentation

Maker Studios kicked off the second day of the 2016 NewFronts Tuesday morning, but unlike most of the other digital players in the space, it eschewed a splashy presentation for…

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