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Videology Breaks Down How Millennials Consume TV Move over glowing boxes, devices are taking over

Today's millennial viewer spent more time on digital media than watching TV last year, according to a new infographic by programmatic video advertising platform Videology, with 34 percent admitting to…

June 6, 2014, 12:32 PM EDT

Purina Turns to Collective Digital Studios to Bolster Pet Videos Brand's YouTube channel has bigger potential

Collective Digital Studio will work with Purina to create content for its YouTube channel Petcentric beginning in July, according to sources. The video initiative has only attracted some 800 followers since…

June 6, 2014, 10:47 AM EDT

Study: Audiences Increasingly Going Mobile for Entertainment 84% of category ads contained video, rich media

A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. The information was pulled from the Vdopia Mobile Insights…

June 4, 2014, 12:24 PM EDT

Bitly Announces Certified Partners Moving past link shortening to online analytics

Bitly doesn't just want to be the site that crops your URLs—it wants to be your one-stop portal for digital data, too. The online company announced today it is rolling out…

June 3, 2014, 5:45 PM EDT

NASA's New Mission: Conquering Social Space With millions of followers on Facebook, Twitter and Instagram, the next target is Mars

Space, the final frontier … for marketers?  Illustration: Lincoln Agnew Mass media and space travel have always been entwined, the former promoting and propelling the latter since America’s epic push five decades…

June 1, 2014, 8:37 PM EDT

Jake Tapper Leaps From the D.C. Beat to the Anchor's Chair Taking charge, his goal is to build TV's ‘front page’

Specs Who Jake Tapper New gig Anchor, chief Washington, D.C., correspondent, CNN Old gig Senior national political correspondent, ABC News Twitter @jaketapper Age 45 I know being a beat reporter is a lot of fun—do you…

May 25, 2014, 8:35 PM EDT

For Soothing Relief, Dr. Oz Loves iPad Apps And for medical advice, he turns to AskMD

Specs Who Dr. Mehmet Oz Age 53 Accomplishments Cardiac surgeon and professor at Columbia University; host of The Dr. Oz Show; author; founder of Dr. Oz The Good Life magazine (May/June issue is…

May 22, 2014, 11:14 PM EDT

Streamy Romance: Americans' Love Affair With B Movies Goes Digital Video-watching habits may change, but bad film ads never die

On an October morning in 2008, a truck loaded with VHS cassettes pulled away from Distribution Video Audio’s warehouse in Palm Harbor, Fla.—and made history: It was the last major…

May 21, 2014, 9:28 PM EDT

Why Classic Shows Are Vanishing From Netflix As fees soar, networks favor new content

Last October there was a brief (albeit furious) hue and cry over the departure of CBS’ long-running Angela Lansbury mystery series, Murder, She Wrote, from Netflix. It caused, as Jezebel’s…

May 18, 2014, 8:52 PM EDT

Magazine Smartphone Apps Are Being Brought Back From the Dead Free content makeovers may be the way to go

Not so long ago, magazine publishers were flooding the market with smartphone apps. But a browse through the Apple App Store reveals dozens of magazine-branded apps languishing in a sort…

May 18, 2014, 8:50 PM EDT

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