The National Parks Just Created a Virtual Reality Experience Starring President Obama

Film brings Yosemite to life

When President Woodrow Wilson in 1916 signed into law the bill that created the National Park Service, it was far more difficult for Americans to travel between the nation's many…

These 2 Brands Made a Facebook Messenger Bot to Draw Awareness to Ethiopia's Water Crisis

2.5-hour digital adventure aims to build empathy

Since launching Facebook Messenger bots earlier this year, brands like Trolli and American Express have built chatbots as a new way to interact with consumers. Now jewelry brand Lokai and…

Facebook Is Sprucing Up Its Slideshow Ads With Text and Music

Brands can also include more images

Facebook is updating its Slideshow ads to help marketers make multimedia ads straight from their mobile phones. This morning, the social network unveiled updates to its Slideshow product, which launched nearly…

These 8 Charts Help Sum Up Social Marketing During the Last Week of the Olympics

Coca-Cola, Samsung and Visa took gold, silver and bronze

After nearly three weeks of nonstop Olympics, the results are in for brands receiving the most mentions across social media platforms. Sprinklr has been analyzing brand mentions across Facebook, Twitter, Instagram,…

3 Brands Using Facebook in Particularly Effective Ways During the Rio Games

360, Live and Instagram Stories all in the mix

Thanks to the explosive growth of platforms like Snapchat, Instagram, Twitter and Facebook, the 2016 Rio Games are widely assumed to be the most social ever. And they're also easily…

Instagram Debuts an Events Feature That Curates User-Generated Videos

Algorithm has a Snapchat feel

Instagram is taking another step today in what is turning into a full-blown Snapchat blitz. The Facebook-owned video- and photo-sharing platform announced it's rolling out an Events video channel on its…

Well, That Didn’t Take Long: AdBlock Plus Has a Workaround for Facebook's Restrictions

Calls it a 'cat-and-mouse contest'

Two days after Facebook came out with its first major crackdown on ad blocking, popular app AdBlock Plus says the social network's ads can still be wiped out. On Tuesday, Facebook…

The White House Is Now Using Facebook Messenger So You Can Chat With Obama

Introducing the first presidential chatbot

If you've ever thought of writing a letter to the president but were too lazy to swing by the post office, the process just got a whole lot easier. The White…

231 Million People Talked About Pokemon Go on Facebook in July

Spurred 1.1 billion interactions

When Pokemon Go became a viral sensation last month, people turned to Facebook and Instagram to talk about it. In the newest installment of Adweek's ongoing monthly series that tracks the…

Facebook Combats Ad Blocking by Giving Users Control Over What They See

Marketers can better reach interested consumers

Facebook thinks it has the antidote for ad blocking. Today, the social media giant and advertising darling is introducing a tool that could help users have more control over the ads…