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Facebook Launches Marketplace to Let Users Buy and Sell Items

It's like a cross between Craigslist and eBay

Facebook is launching its own online venue for users to buy and sell things across their social networks. Today, the company announced the launch of Marketplace, a destination for people to…

Quaker's Month-Long 'Oatober' Campaign Includes 31 Different Oat Recipes

And a big digital push on Instagram, Pinterest and more

Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of…

ANA Asks Facebook to Open Up Its Platform for More Third-Party Measurement

Calls for audit of the social giant's metrics

One week after details about Facebook inflating its video metrics for advertisers were discovered, the Association of National Advertisers has called for an audit and accreditation of the social platform's…

How Facebook Wants Creative Agencies to Innovate in Live, Vertical and 360 Video

Andrew Keller discusses the platform's frontiers

  brightcove.createExperiences(); Having moved from the agency world to become the global creative director of Facebook's Creative Shop, Andrew Keller is…

8 Takeaways From Facebook's Advertising Week Panel of Execs

Video and mobile dominate session

Facebook's suite of advertising executives were on full display Tuesday afternoon, as the company met with journalists to talk (somewhat) candidly about Facebook's advertising products. In her opening remarks, Facebook COO…

P&G's Marketing Chief Says It's Not Cutting Back on Facebook Ads, It's Targeting Better

Company can reach 70 to 80 million, according to CMO

During an Advertising Week session with execs from Facebook and General Motors, Procter & Gamble's marketing chief explained that his brand is not scaling back its advertising budget on Facebook,…

Facebook Regrets Not Going Public Sooner With Video Metrics Miscalculations

Exec says company 'needs to do better'

One of Facebook's top marketing execs says the company owes advertisers an apology for not being more forthcoming when it initially realized that video metrics on the social network were…

Facebook Is Letting Marketers Link Canvas Ads and Include 360-Degree Video

Brazilian bank Itau is testing the feature

Facebook's full-screen mobile ads, a product known as Canvas, is getting 360-degree video capability. Itau, a Brazilian bank that has been running a lot of Facebook ads, is testing the…

Facebook Is Rolling Out a Handful of New Measurement Tools for Advertisers

Third-party partnerships help track sales, lift and clicks

Facebook is rolling out an array of additional measurement products it says will help marketers see how effective cross-channel campaigns are in terms of online and offline return on investment. Today,…

Retailers Can Now Buy Facebook Ads That Only Run If the Right Products Are in Stock

With the help of better location targeting

It's an ongoing challenge for retail CMOs to justify to their CFOs that digital ads drive in-store sales. So one can imagine the teeth-gnashing that must take place whenever brick-and-mortar…

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