Facebook Is Updating Instant Articles to Help Publishers Make More Money

Changes include allowing more ads in stories

Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers…

Facebook Unveils Tools to Help Businesses Keep Up With Customers' Comments

2.5 billion a month and counting

Facebook unveiled new features for Pages today that could help businesses better handle the flood of customer communication coming from mobile devices. The Menlo Park-based company announced that its total active…

Facebook Just Debuted a Livestreaming Feature to Compete With Periscope and Meerkat

Massive user base could give it a leg up

The livestreaming video space is heating up, and Facebook wants in on the trend. Today, the social network began rolling out Facebook Live Video, which had been only available to celebrities…

Mark Zuckerberg Is Giving Away 99% of His Facebook Fortune

Best #GivingTuesday moment ever

Facebook CEO Mark Zuckerberg and his wife Priscilla Chan today announced the birth of their daughter, Max, while also revealing that they plan to give away 99 percent of their…

Target's Big Digital Holiday Campaign Combines Snapchat, Facebook and Instagram

Social budget is up 30 percent

Target is bringing out all the digital (jingle) bells and whistles this year for its holiday campaign, which plays out across Snapchat, Facebook, Instagram and other apps. Social makes up 12 percent…

This Is How Macy's Will Target Its Facebook and Instagram Ads for the Holidays

Social data is full of potential

In terms of marketing, the holidays are equivalent to the Super Bowl for Macy's. And with more advertising and shopping going digital, the department store has a slew of sophisticated…

Facebook Catches Criticism for Rolling Out Safety Check for Paris but Not Beirut

'People have rightfully asked why,' Zuckerberg says

Facebook sparked consternation over the weekend when it activated features to support Paris but not Beirut, Lebanon, following two devastating terrorist attacks on those cities.  The social-media network offered a filter that let…

Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board

Nestlé and AT&T test 360-degree video

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted…

Why Running Ads on Both Facebook and Instagram Is Likely to Be the New Normal

Synced promos look inevitable

Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago. Instagram has…

Why Early Holiday Shopping on Mobile Might Hurt Black Friday Sales

Facebook data serves up red flags for bricks and mortar

Mobile shopping could already be cutting into bricks-and-mortar retailers' holiday sales, according to Facebook. The Menlo, Park, Calif.-based company's analysis is based on a combination of data points that it's…