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How Facebook and Instagram Video Growth Is Benefitting Brands, TV and Sports

Data visualizations provide marketing clues

We learned on Tuesday that Facebook videos are creating 13.2 times the amount of chatter on the social network year over year, while users are sharing and creating three times…

Digital Videos Are Creating 13 Times More Facebook Chatter Than They Were Last Year

Here's what marketers can learn from it

Digital videos are creating 13.2 times the amount of chatter on Facebook year-over-year, while users are sharing and creating three times the number of videos this year compared to 2015.…

Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases

Retailers will receive real-time data on conversions

Facebook is introducing ways to measure just how effective online ads are at increasing in-store visits and offline sales while also making it easier for users to find businesses closest…

Instagram Ads Now Include Mobile Banners

Direct-response tool rolls out internationally

Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts. The Facebook-owned…

Facebook Turns On Safety Check for First Time in U.S. After Orlando Shooting

The feature helps users tell loved ones that they are OK

Facebook employed its Safety Check feature—which lets users inform their loved ones that they are safe in time of a significant crisis—for the first time in the U.S during this…

Publisher Reach on Facebook Is Down 42%

The 'pretty notable drop' happened over the past 5 months

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an…

Instagram Is Now Giving Small Businesses a Dashboard Full of Data About Their Posts

Free tools could serve as gateway to paid ads

For years, small and medium-size businesses have had as little insight about their Instagram posts as the average user. But soon, they'll be able to see how photos and videos…

Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers

They could be website killers

Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be…

How Whisper Mastered Facebook's Algorithm and Sold Ads With First-Party Data

A super-social case study

Twitter and Pinterest have Facebook pages, but they only typically get a few hundred likes and reactions per post. Whisper, to the naked eye for anyone scanning its Facebook page,…

Facebook Is Shutting Down Its Desktop-Based Ad Retargeting Exchange

Social platform redirecting advertisers to mobile

Facebook is shutting down Facebook Exchange and moving advertisers to newer products in a coordinated effort to focus more heavily on the social network's mobile-first advertising products. Per Facebook's vp of…

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