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Facebook Departs From Real-Name Policy to Allow Privacy in Rooms New app reminiscent of old Web

Facebook’s new app Rooms is a nod to the desire for anonymity online and represents a throwback to the old-school Internet. Facebook launched its anticipated privacy-centric app this week to…

October 24, 2014, 2:45 PM EDT

New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs But will organic reach issues force more spend?

Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be…

October 20, 2014, 12:01 AM EDT

Snapchat Says Ads Are Coming This Weekend: 'We Need the Money' Reveals new details of its business plans

Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog…

October 17, 2014, 4:46 PM EDT

Whisper App Accused of Not Being Anonymous After All Company denies Guardian's reports of tracking users

Dark social just got darker. Indirect Snapchat leaks were only the beginning. Now, our trusted anonymous apps like Whisper aren’t so trusted after The Guardian found that the company tracks…

October 17, 2014, 1:46 PM EDT

2014 Hot List Finalists: Digital Here are the finalists for the hottest digital brands

Hottest Digital Brand of the Year Amazon Apple GoPro Netflix Snapchat Vice Hottest Startup Imgur Snapchat Whisper Hottest Digital Obsession Netflix Reddit Twitch YouTube Hottest Digital Publication Jezebel TMZ Vice Hottest Sports Brand Deadspin ESPN Grantland Yahoo Sports Hottest Digital Marketer Dunkin’ Donuts Newcastle Brown Ale Oreo Starbucks Taco Bell Hottest in Native Advertising BuzzFeed Vice Vox The New York Times Hottest Gear, Gadgets and…

October 13, 2014, 12:48 PM EDT

Yik Yak Is Hot With the Cool Kids, and Now It's in Facebook's Crosshairs Anonymous, location-based app surges in popularity

Any attention is good attention, even if it's from Facebook looking to crush your fledgling startup. That's kind of how the founders of Yik Yak look at recent double-edged praise…

October 8, 2014, 4:42 PM EDT

Facebook Reportedly Launching an App Designed to Hide Your True Identity A shift toward anonymity?

Facebook wants you to be just as comfortable sharing sensitive information as you are broadcasting mundane details, so the social network is planning a new, anonymous sharing app, according to…

October 7, 2014, 5:09 PM EDT

Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game Rolls out to all

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile,…

October 7, 2014, 11:01 AM EDT

Facebook Promises More Responsible Research When Users Are Test Subjects Policy changes follow mood experiments

Facebook is promising to more carefully handle how it uses the social network for research after the company was criticized this summer for experimenting on its members' moods. Facebook publicly admitted…

October 3, 2014, 2:43 PM EDT

Google Cracks Down on Marketers' Access to Data Third-party measurement firms fear being shut out

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online. Just this week, Google began talking to ad technology…

October 3, 2014, 2:02 PM EDT

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