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Here's Why Twitter's CEO Swap Could Be Just What Its Ad Business Needs

Adam Bain seen as likely candidate

The ad industry is looking for whatever clues it can get about the future of Twitter after CEO Dick Costolo handed temporary authority to co-founder Jack Dorsey today and the company begins its…

Here’s Why Mobile Video Is Confusing and Scares Advertisers

Report finds opportunity, big concerns

There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be…

Hey Retailers, Pinterest Just Got a Whole Lot More Shoppable

'Buy It' button unveiled

Instagrammers aren't the only social media users who are going to see new shopping options after Pinterest just showed off its Buyable Pins. Brands like Macy's, Kate Spade, Cole Haan, Nordstrom and…

Instagram Unleashes a Fully Operational Ad Business

With shopping links and Facebook-powered targeting

Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is…

Instagram's Creative Mastermind Gives This Advice on How to Make a Good Carousel Ad

Many images, one story

Brands are playing around with Instagram's new Carousel Ads, and Instagram's creative team is working directly with advertisers to come up with ways to use the slideshows. A carousel is simply one…

These Are the Digital Trends Everyone in Tech and Advertising Needs to Know

According to Mary Meeker's Internet report

One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to grow. Meeker runs digital investments for…

Whether It’s Online or IRL, Bar Rescue’s Jon Taffer Is All About Authenticity

He’s got a new app in the works for aspiring nightclub moguls

Specs Age 60 Claim to fame Host of Spike TV's Bar Rescue (new episodes begin Sunday, June 21); president of Nightclub & Bar Media Group and Taffer Media Base Las Vegas Twitter @jontaffer What's the…

Google Search Results Have a Whole New Look Now That Tweets Have Arrived

Twitter finds way to grow audience, starting with mobile search

The Google-Twitter partnership is now live, with tweets showing up in mobile search results today. The rivals have gotten closer in recent months as Twitter looks for a bigger audience…

Twitter Hires Ad Sales Vet Bill Masterson to Lead Financial Accounts

Facebook alum will oversee Visa, MasterCard

Twitter hired Bill Masterson to lead the social site's financial accounts for brands like Visa and MasterCard, the company said today. Masterson is coming over from SocialCode and was with…

Groupon Finds an Even More Ridiculous Product to Pretend Doesn't Look Sexual

Brand keeps yanking your chain

Groupon sees your Banana Bunker and raises you a Bike Chain Wash and Scrub Kit. That's the latest phallic-looking product that the deal-of-the-day website has posted on its Facebook page, all…

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