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Is WhatsApp's 'No Ads' Policy Already Starting to Loosen? Report says brands could pay to reach users

WhatsApp is exploring a way to let brands message its 450 million-plus user base after all, according to a report today. The largest text messaging platform, which Facebook is buying…

March 4, 2014, 3:04 PM EST

Facebook Makes Real Life Better in Ads That Are Much More Down to Earth Fun, adventure, self-improvement and solace

After meeting widespread ridicule for a lofty first attempt at brand advertising in 2012 (and subsequent stumbles pitching its Facebook Home product), the social network has quietly been rolling out…

March 3, 2014, 9:24 AM EST

Facebook's New Message: Email Is Dead Kills unpopular service after WhatsApp deal

Facebook is so over email. The social network is shutting down its unpopular email service in yet another sign of the supremacy of mobile messaging. Facebook has all but declared the…

February 24, 2014, 6:11 PM EST

Year of the Troll: Brands Learn to Love Messing With Consumers But are they risking trust?

Is JCPenney drunk tweeting the Super Bowl? Is Sports Illustrated putting Barbie on the cover of its Swimsuit Issue? Does Groupon really think Alexander Hamilton was president? When each of these…

February 23, 2014, 9:46 PM EST

WhatsApp and 7 Other Startups That Hated Advertising, Like Facebook Founder shows familiar disdain

The advertising world is used to tech startups that resist its charms, and WhatsApp’s founders are just the latest in a long line of techies who seem to have nothing…

February 20, 2014, 4:56 PM EST

Facebook to Buy WhatsApp for $16B Pending regulatory approval

Facebook has a deal to buy the messaging platform WhatsApp for $16 billion, the company announced. WhatsApp has more than 450 million users, according to the latest numbers from the…

February 19, 2014, 6:13 PM EST

Visa Spends at Least a Third of Its Marketing Budget on Digital CMO Kevin Burke describes digital efforts for the Sochi Olympics

Visa is one of the longest-running Olympics sponsors, with 27 years of support behind the games. This year, the marketer is ramping up its use of mobile and social platforms…

February 16, 2014, 11:45 PM EST

Progressive's Flo Makes a Facebook 'Look Back' Video, and It's Filled With Unicorns Seems she's a bit obsessed

Progressive spokeswoman Flo sat out the Super Bowl—"We're not trying to make the noise even noisier," the company's CMO, Jeff Charney, said late last week—but she's all over the whole…

February 6, 2014, 1:47 PM EST

Facebook Posts $1B-Plus Mobile Revenue Now accounts for more than 50 percent of ad dollars

Facebook’s mobile business topped $1 billion in revenue last quarter (its Q4) and accounted for more than 50 percent of the social network’s ad dollars for the first time. The company truly…

January 29, 2014, 5:01 PM EST

Tumblr Takes No. 2 in Revenue Per Visit on Social Media Joins Pinterest, Twitter cutting into Facebook's lead

A Tumblr visit is worth more than a referral from Twitter and Pinterest, according to a new social media report. Tumblr traffic—a subject of recent debate—appears to at least generate top…

January 27, 2014, 1:11 PM EST

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