Instagram Is Now Letting Marketers Use Videos in Its Swipeable Carousel Ads

Airbnb, Taco Bell and IBM among launch partners

Instagram is bringing videos to its Carousel ad format, allowing marketers to pick five videos—or a combination of videos and photos—for users to swipe through. Launch partners include Airbnb, Taco Bell, Hollister,…

Creatives Turn Smartphones Into Interactive Books During Facebook Hackathon

Event provides hands-on experience with social network

Hackathons have long been a staple of Facebook's Silicon Valley culture, and they're increasingly becoming part of the agency world, which is why the social network wants to create them…

Instagram's App-Based Ad Revenue Is Being Fueled by Money From Startups

45 percent of advertisers received VC funding in past year

Two years ago, Instagram CEO Kevin Systrom was notorious for personally vetting each and every advertisement that ran on his photo-sharing app. Boy, have times changed. Since opening up a…

Facebook Says It Gained 60 Million Users in the Last 3 Months

Advertising revenue up 57% in Q1

Facebook just keeps on growing. And growing. And growing. The social media giant added 60 million more users in the first three months of the year, according to its first-quarter earnings…

Infographic: How Women Want to Interact With Brands Online

Websites and social accounts still trump apps

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections…

Facebook Partners With 3 Companies to Improve Its Verification of Ad Metrics

Social media platform increases transparency

In an effort to improve transparency and maintain marketers' trust, Facebook is expanding its third-party verification program related to viewability and attention metrics for ads. In a blog post published today,…

Even if We Share Less, Facebook Is Cultivating a Virtual Landscape to Retain Our Attention

New devices, livestreaming, chatbots

Facebook wrapped up its annual F8 developers conference on Wednesday, making it clearer than ever that the company is invested in evolving from being simply known as a family of…

Facebook Poaches Google's Regina Dugan and Bets Big on Creating Devices

Will spend 'hundreds of millions of dollars'

Facebook announced a major hiring coup Wednesday: It has poached Regina Dugan from Google, and she's set to lead a team that's developing futuristic devices for the social platform.  The innovator…

Will Facebook Messenger's Updated Platform Cause a Rise in Chatbots?

How brands can benefit from the change

Yesterday, Facebook unveiled a major update to its Messenger app, that allows developers to create chatbots for brands through its chatbot API. Facebook CEO Mark Zuckerberg's announcement has major implications for…

Facebook's Data-Driven Graphics Offer a Peek at the Next Big Consumer Trends

Including an exotic fruit shaking up mixology menus

With the help of Facebook IQ on Tuesday, we took a look at which topics on Facebook and Instagram were hot in March—the eighth installment in a series from the…