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How Facebook Deconstructed the Status Update for a Lovely Series of Slow-Motion Ads

Popular spots make their way from your News Feed to TV

People are on social media so much these days that the actual act of posting about one's life has itself become a big part of life. Recognizing this, Facebook recently…

Facebook and Twitter's Quick Actions Stopped Video of Virginia Shootings From Being Widely Shared

Monitoring systems worked

Social media doesn't make tragedies any more or less sad. But this morning's shootings in Virginia demonstrated that platforms like Facebook and Twitter can play a role in such tragic…

Will Facebook's New 'Donate Now' Buttons Be a Boon for Nonprofits?

And drive donations to charity?

Facebook is about to get a whole lot more useful for nonprofits. Today, the social giant launched a "Donate Now" button organizations can plug directly into their Pages and ads to…

(Some) Facebook Marketers Can Finally Start Playing With Animated GIFs

Wendy's and Coke-owned Kuat are among first to loop

Looping video fans, rejoice. After rolling out GIFs to user pages in May, Facebook is now opening up the animated clips to a small percentage of brand pages. It's been a long-awaited tool…

Facebook's Mobile Ad Business Probably Just Got Even Bigger

Plugs in new high-performing promos to its network

Facebook made roughly $2.9 billion on mobile ads last quarter, and today it revealed moves that could increase that number materially. The Menlo Park, Calif.-based tech giant added four products…

Here's How Facebook Is Turning Its Local Ad Unit Into a Customer Service Channel

And ramping up messaging features

Facebook is letting users respond to local-awareness ads with private messages, turning the promos into customer-service tools. The feature, which evidently will not be available to national brands, includes a…

Facebook's Mobile Base Is 1 Billion Users Bigger Than All of Twitter

Social network is growing faster, too

Facebook now counts more than 1.3 billion mobile users, putting its smartphone-based audience at a billion more people than Twitter attracts as a whole. That is one of the most…

Instagram's Ad Sales Are Expected to Top $2 Billion by 2017

It will outsell Google and Twitter for display, eMarketer says

Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81…

Brands Start Hosting Real-Time Video Chats on Facebook

A workaround to live streaming

Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook…

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Report reveals changes in the industry

Facebook continues to apply pressure to Google's ad business, showing that the social network's boldness is paying off, according to new research from Adobe. Adobe looked at the last three months…

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