Advertisement

Technology

:

Facebook

Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers

They could be website killers

Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be…

How Whisper Mastered Facebook's Algorithm and Sold Ads With First-Party Data

A super-social case study

Twitter and Pinterest have Facebook pages, but they only typically get a few hundred likes and reactions per post. Whisper, to the naked eye for anyone scanning its Facebook page,…

Facebook Is Shutting Down Its Desktop-Based Ad Retargeting Exchange

Social platform redirecting advertisers to mobile

Facebook is shutting down Facebook Exchange and moving advertisers to newer products in a coordinated effort to focus more heavily on the social network's mobile-first advertising products. Per Facebook's vp of…

Vincent Gallo Sues Facebook for Not Removing a Profile Allegedly Run by a Pervy Impersonator

Buffalo 66 star looks to protect his brand

Vincent Gallo has filed a lawsuit against Facebook, alleging that the company hasn't granted his request to remove a profile that the indie film actor says was created by someone…

As Mashable Shifts Focus to Video, It Partners With Bravo, Telemundo and Facebook Live

New data dashboard will drive content creation

Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business. At its…

How the Maker of Call of Duty Plans to Become the 'ESPN of Esports'

Activision Blizzard expands livestreaming capabilities

The maker of games like Call of Duty and World of Warcraft says it will soon be the "NFL juggernaut of esports." At its debut Digital Content Newfronts presentation today at PlayStation…

Why Facebook Marketers Should Consider Targeting Science Brainiacs

Modern physics trends upward

With the help of Facebook IQ on Tuesday, we took a look at which topics on Facebook and Instagram were unusually buzzy in April—the ninth installment in a series from…

Hillary Clinton Laughs as Benghazi Burns in Donald Trump's Eerie Instagram Ad

It's the second time he's used the footage

Donald Trump has taken to Instagram to launch a new attack ad against Hillary Clinton, criticizing how the former secretary of state handed the 2012 attack against the U.S. consulate…

Here Are the 10 Most-Viewed 360-Degree Facebook Videos by Brands

NatGeo is nailing it (again)

Facebook's 360-degree videos have been around for about eight months, and marketers have been diving into the medium ever since. And today, the social giant released the top 10 performing videos…

Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed

The dynamic ads are highly effective

The subtly creepy, slyly effective Facebook ads everyone has gotten used to—the ones that show unpurchased items left in the online shopping cart—are now coming to Instagram. To capitalize on the app's…

Advertisement