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Facebook IPO Word-of-Mouth Win for Twitter Sentiment mostly positive for Zuck and company

You may have heard that Facebook had its IPO last week. Of course you did—because Facebook notched 329,565 mentions online last Friday when the company went public, according to an…

May 24 2012

AT&T Serenades Hundreds of Fans in Real Time on Facebook Brand reaches 2 million mark and feels like singing

The new thing on Facebook is brands singing to their Facebook fans. Last month, Kraft Macaroni & Cheese personally thanked 4,632 fans who had "liked" a status update with a…

May 23 2012

Infographic: How Bad Is Your Facebook Addiction Disorder? Please don't say it's not a problem

A few weeks ago, we posted an infographic that suggested ad people are more addicted to social media than "normal" people. This may have left the impression that those "normal"…

May 23 2012

How Facebook's Open Graph Impacted 'USA Today’s Super Bowl Ad Meter Led to 200,000 more videos viewed

This year marked the first time USA Today digitized its 23-year-old Super Bowl Ad Meter by rolling it out to Facebook in app form. You know lots of love weigh…

May 21 2012

First Mover: Chris Hughes The Facebook co-founder has big ideas for expanding the appeal of 'The New Republic'

Specs Age 28 New gig Publisher, editor in chief, The New Republic Old gig Facebook co-founder, Obama campaign strategist, founder of Jumo After Facebook and Washington, what’s it like to be part of the…

May 21 2012

Facebook Shares Rise, Fall, Rise, but End Up Where They Started Stock closes 23 cents higher than $38 opening price

Mark Zuckerberg started today a rich man. Then he rang the Nasdaq opening bell from Facebook's Menlo Park, Calif., headquarters and two hours later his company made its stock market…

May 18 2012

Industry Reacts to GM’s Decision to Pull Facebook Ads Decision ignores relationship between paid and earned media, say experts

When Nissan debuts its newest Altima model next month, it will be the automotive brand’s biggest digital spend ever. And, yes, part of that spend will be allocated to running…

May 16 2012

Facebook Moving Toward an Ad Network? Sure Seems Like It Company's recent policy changes stir speculation

Last Friday Facebook announced it was making changes to its data use policy. The company has posted a document online that lays out the full gamut of additions and deletions it…

May 15 2012

Facebook IPO Colors Internet Week Diller down, ecosystem up on the stock

For the most part, conference sessions can be canned affairs. But, for the most part, that’s not the case when Barry Diller’s onstage. It may be that the IAC chairman…

May 15 2012

Brand #Fail Saddled by a wave of online faux pas, marketers struggle to break through the wall of consumer criticism

Social media? For too many brands, it might feel more like anti-social media. It’s no secret that the rush of consumers and advertisers to Facebook and Twitter has made it ever…

May 15 2012

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