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Facebook's Mobile Base Is 1 Billion Users Bigger Than All of Twitter

Social network is growing faster, too

Facebook now counts more than 1.3 billion mobile users, putting its smartphone-based audience at a billion more people than Twitter attracts as a whole. That is one of the most…

Instagram's Ad Sales Are Expected to Top $2 Billion by 2017

It will outsell Google and Twitter for display, eMarketer says

Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81…

Brands Start Hosting Real-Time Video Chats on Facebook

A workaround to live streaming

Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook…

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Report reveals changes in the industry

Facebook continues to apply pressure to Google's ad business, showing that the social network's boldness is paying off, according to new research from Adobe. Adobe looked at the last three months…

Why Facebook's New Pricing Could Boost Ad Spending and Creativity

Marketers expect big ramifications

Facebook revealed Wednesday that it cleaned up its cost-per-click pricing model, much to the delight of marketers who were tired of paying for ads after viewers merely tapped the "like" or…

Twitter Is Now Letting Apps Advertise With Video

Previews mean more downloads

Twitter's video ads are looking for a little more action. For the first time, the microblogging platform is allowing advertisers to drive app installs directly from promoted videos, the company…

Why Facebook's Suggested Video Deal Looks Good for Funny or Die

Comedy site's vp explains how it will work

Facebook made its play to rival YouTube's video ad business on Wednesday, unveiling a plan to monetize videos and share the revenue with creators. Menlo Park, Calif.-based Facebook will launch a…

Facebook Tests Mobile Ads That Could Cure Lead-Generation Ills

Holds potential for email marketers, automakers and more

Facebook is testing lead-generation-based mobile ads with a few dozen select brands, though it's not sharing the companies' names. If the ads actually work and become a regular marketing product,…

How Facebook Showed Live Nation That Grindr Ads Sell Madonna Tickets

Atlas system revealed winning mobile tactic

CANNES, France—When you're selling Madonna tickets gay-dating app Grindr would seem like a good place to start, given the pop star's popularity within the LGBT community. That was Live Nation's…

These Contest-Winning Instagram Photos Re-created Historic Images With a Few Twists

Inspired takes on visual classics

CANNES, France—Thanks to its photo filters, Instagram is known for empowering the common social-media user with a touch of artistry. But the mobile-social platform recently challenged users to show off…

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