Target's Big Digital Holiday Campaign Combines Snapchat, Facebook and Instagram

Social budget is up 30 percent

Target is bringing out all the digital (jingle) bells and whistles this year for its holiday campaign, which plays out across Snapchat, Facebook, Instagram and other apps. Social makes up 12 percent…

This Is How Macy's Will Target Its Facebook and Instagram Ads for the Holidays

Social data is full of potential

In terms of marketing, the holidays are equivalent to the Super Bowl for Macy's. And with more advertising and shopping going digital, the department store has a slew of sophisticated…

Facebook Catches Criticism for Rolling Out Safety Check for Paris but Not Beirut

'People have rightfully asked why,' Zuckerberg says

Facebook sparked consternation over the weekend when it activated features to support Paris but not Beirut, Lebanon, following two devastating terrorist attacks on those cities.  The social-media network offered a filter that let…

Bloomingdale's Apologizes for This Weird, Vaguely Date-Rapey Holiday Ad

Calls the copy 'inappropriate and in poor taste'

We're guessing no one at Bloomingdale's has access to social media, because there's no other way to explain how it let its now-viral holiday ad pass through quality control. In case…

Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board

Nestlé and AT&T test 360-degree video

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted…

Why Running Ads on Both Facebook and Instagram Is Likely to Be the New Normal

Synced promos look inevitable

Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago. Instagram has…

Why Early Holiday Shopping on Mobile Might Hurt Black Friday Sales

Facebook data serves up red flags for bricks and mortar

Mobile shopping could already be cutting into bricks-and-mortar retailers' holiday sales, according to Facebook. The Menlo, Park, Calif.-based company's analysis is based on a combination of data points that it's…

Facebook's New Tools Let Merchants Tailor Ads for Nearby Consumers

Can give insights for consumer groups within 150 feet

While Facebook yesterday revealed that its advertising sales increased 45 percent year over year to $4.3 billion in the third quarter, it would still like to gain a bigger share…

Facebook's Q3 Ad Revenues Were Up 45% and Totaled $4.3 Billion

Mobile sales continue to show hugely positive signs

Facebook's advertising sales increased 45 percent year over year in the third quarter to $4.3 billion, the Menlo Park, Calif.-based company revealed today in its earnings report. Mobile revenue accounted for…

Google and Facebook Made These Posters to Illustrate the Unstoppableness of the Internet

More Webbys call for entries

The 20th Annual Webby Awards has a pretty cool call for entries campaign—featuring 20 prior Webby winners creating posters inspired by the theme "The Internet Can't Be Stopped." We highlighted…