DreamWorks to Buy Youth-Oriented YouTube Network

DreamWorks Animation will pay $33 million for a tween- and teen-oriented YouTube network, The Wall Street Journal reported.

Kevin Durant Takes Kate Upton to Work in Skullcandy Ad

One of the most valuable assets for companies marketing to younger consumers is their spokespeople. In particular, hip brands like the surf-skate-snow clothing company Quiksilver and headphone maker Skullcandy often look to young athletes like surfers Dane Reynolds and Kolohe Andino or NBA scoring champion Kevin Durant to help relate to the younger demographic.

Make your kids pay: Get ’em in commercials

Here's a fun Friday-afternoon video courtesy of Everything Is Terrible: a lesson on how to get your kids in commercials. They're not doing anything useful, so you might as well […]

Breaking news: TV not that great for babies

Confirming what most of us probably knew all along, researchers at Children's Hospital in Boston and Harvard Medical School have concluded that having babies and toddlers watch TV and DVDs […]

Oh hey, it’s another virtual world for tweens

Tween Brands Inc. and Philadelphia ad agency Red Tettemer have spewed forth yet another tween virtual world, just a few weeks after Disney XD burst onto the scene. This one's […]

Paul Rudd barely survives a mentoring PSA

Apparently as punishment for playing a terrible Big Brother in the crap sandwich film Role Models, Paul Rudd had done this PSA for Big Brothers Big Sisters. The star of […]

He’ll save the day right after this cigarette

Utah's Department of Health has a new anti-smoking campaign courtesy of Crowell Advertising that targets boys 12 and under. To appeal to these pre-teens, Crowell created a superhero called Smokerman. […]

Can’t the ‘We’ campaigns all just get along?

My schizophrenic generation, alternately called Gen Y, Echo Boomers, Millennials or Generation Me, might have finally settled on a name for itself. Or at least, it's been given another one: […]

Tweens take a shine to virtual advertising

Virtual Worlds News commissioned a report from Dubit Research on the virtual habits of 7- to 12-year-olds, and discovered some interesting implications for advertisers. Of 600 tweens surveyed, 73 percent […]

Is time running out for tween magazines?

CosmoGirl is spitting out its last issue this December. With magazine sales falling off a cliff and more young girls choosing Cosmo itself over its sexless tween counterpart, CosmoGirl‘s ad […]