DreamWorks to Buy Youth-Oriented YouTube Network
Performance Marketing
DreamWorks Animation will pay $33 million for a tween- and teen-oriented YouTube network, The Wall Street Journal reported.
Paul Rudd barely survives a mentoring PSA
Creativity
Apparently as punishment for playing a terrible Big Brother in the crap sandwich film Role Models, Paul Rudd had done this PSA for Big Brothers Big Sisters. The star of [...]
He’ll save the day right after this cigarette
Creativity
Utah's Department of Health has a new anti-smoking campaign courtesy of Crowell Advertising that targets boys 12 and under. To appeal to these pre-teens, Crowell created a superhero called Smokerman. [...]
Can’t the ‘We’ campaigns all just get along?
Creativity
My schizophrenic generation, alternately called Gen Y, Echo Boomers, Millennials or Generation Me, might have finally settled on a name for itself. Or at least, it's been given another one: [...]
Tweens take a shine to virtual advertising
Creativity
Virtual Worlds News commissioned a report from Dubit Research on the virtual habits of 7- to 12-year-olds, and discovered some interesting implications for advertisers. Of 600 tweens surveyed, 73 percent [...]
Is time running out for tween magazines?
Creativity
CosmoGirl is spitting out its last issue this December. With magazine sales falling off a cliff and more young girls choosing Cosmo itself over its sexless tween counterpart, CosmoGirl‘s ad [...]