Can't the 'We' campaigns all just get along?

My schizophrenic generation, alternately called Gen Y, Echo Boomers, Millennials or Generation Me, might have finally settled on a name for itself. Or at least, it's been given another one: Generation WE. That's the title of Eric Greenberg's new book, and his first promotional video for it, "Generation WE: The Movement Begins" (above), premiered last week and is well on its way to a million views. For a billionaire boomer still enamored with the potential power of youth action, Greenberg puts on a pretty stirring show.