Programmatic Still Small Potatoes at Most Agencies
Performance Marketing
Despite all the hype about programmatic advertising, most agency trading desks (which make it their business to be involved in the programmatic game) touch just five cents of every dollar their [...]
WPP Unit Targets Consumers With ‘World’s Largest’ Profile Database
Brand Marketing
Just days after Google completed the rollout of its interest-based advertising service, WPP is jumping on the targeted-ad bandwagon with its own company