Wildfire

Google Winds Down Wildfire to Focus on DoubleClick Integration

Google’s Wildfire clients—companies like Amazon, Gap, Dairy Queen, Cisco—are looking elsewhere for their social media management needs.

How Google’s Ad Tech Stacks Up

These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from advertiser to publisher.

Adobe Goes End-to-End on Social

More and more marketers are coming around to the idea that social shouldn’t be siloed.

Google Picks Up Wildfire, Along With Loads of Facebook Data

When Oracle bought the social marketing management company Vitrue, and Salesforce followed by purchasing Vitrue-rival Buddy Media a few weeks later, most observers considered the moves the beginning of a socia