The Top 10 Messaging Apps by User Base and Revenue
Performance Marketing
A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue [...]
Messaging App Tango Raises $280 Million
Performance Marketing
Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising roun
The Top 3 Social Messaging Apps Among Smartphone Users
Performance Marketing
Facebook paid a staggering $19 billion for WhatsApp. While it trails Facebook as a messaging app in the United States, WhatsApp dwarfs Facebook in terms of monthly active users.
Is WhatsApp’s ‘No Ads’ Policy Already Starting to Loosen?
Performance Marketing
WhatsApp is exploring a way to let brands message its 450 million-plus user base after all, according to a report today.
Facebook’s New Message: Email Is Dead
Performance Marketing
Facebook is so over email. The social network is shutting down its unpopular email service in yet another sign of the supremacy of mobile messaging.
Are Your Text Messages Too Boring? Here Come Branded Virtual Stickers to Save the Day
Performance Marketing
Stickers may seem like child’s play but in the mobile messaging world they’re big business. They’re also a way for brands to get in the texting conversation. Third-party messaging app [...]