The Super Bowl Web Video Ad Blitz
Performance Marketing
Last week, execs at Google said that they anticipated advertisers would start treating the Super Bowl as a promotional season—one that kicks off the day after Christmas. There's lots of [...]
The Truth About Programmatic Web Video
Performance Marketing
The conversation started like any other... North American media director of largest single brand advertiser in the U.S.: “Hey Anthony, my agency is putting more pressure on me to buy [...]
Hobbit Parody Leads YouTube Content Ranking
Performance Marketing
J.R.R. Tolkien fans came out in big numbers over the holidays to check out The Hobbit: The Desolation of Smaug, a generally well-reviewed and received sequel to 2012's original Hobbit [...]
Tubular Says It Can Provide Better Audience Numbers for Web Shows
Performance Marketing
When it comes to tracking Web shows on YouTube, it’s easy to look at view numbers, since they are listed alongside every video on the site. But when it comes [...]
It’s Not Too Late to Watch This So-Not-Sexy Christmas Prank
Performance Marketing
The holidays are nearly over. And you're probably sick of Christmas music. But depending upon your taste, you may want to check out this Chatroulette/Mariah Carey parody of her song All [...]