Editor's Letter: Data, Native and Video Are Dominating Digital Strategy

The start of 2014 has been shaped by three trends that have caused a lot of handwringing but hold great promise

As we march deeper into the wild and woolly media landscape of 2014, it has become clear that there are three issues the majority of Adweek’s readers are trying mightily to better understand. The new media trinity of data management, native advertising and Web video has evolved into verticals dominating strategy discussions and bouts of sleeplessness, with questions and pain points ranging from the elemental (What are they?) to the almost philosophical (What is the right talent to invest in, and where are they?).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in