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The 100 Most Influential Leaders in Marketing, Media and Tech

Brand Marketing

By David Gianatasio

Creativity

Warren Buffett Played a Classic Coke Jingle on the Ukelele for the Company’s Annual Meeting

By Kristina Monllos

Brand Marketing

Agency Cuts and Consolidation Are Likely to Follow Kraft Heinz Merger

By Noreen O'Leary

Brand Marketing

Warren Buffett Picks Up Duracell in $4.7 Billion Stock Trade

By Lara Georgieff

Brand Marketing

Warren Buffett’s Underwear Brand Comes Clean About Corporate Taxes

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NetJets Hires Havas Worldwide for Digital Ads

Brand Marketing

By Andrew McMains

NetJets, looking to expand its marketing efforts in its 50th year, has hired Havas Worldwide to lead digital marketing efforts globally. The agency will be responsible for everything from customer [...]

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Warren Buffett Helps Pitch Berkshire Hathaway’s Dairy Queen as Barkley Airs First Ad for Chain

Creativity

By Andrew McMains

Warren Buffett is helping to pitch Dairy Queen just as Kansas City, Mo.-based agency Barkley is airing its first TV ad for the chain, five months after it landed the [...]