Saving Newspapers With Direct Mail in a Digital Age
Performance Marketing
Yesterday, I was riding the train in to work when I saw a fellow passenger doing something a little unusual: reading the newspaper.
AT&T in Talks to Acquire DirecTV
DirecTV and AT&T are in talks to merge, with AT&T taking a stake in the smaller company in a deal composed of both cash and shares, according to multiple reports.
Wall Street Journal to Advertisers: We’re More Innovative Than You Think
Performance Marketing
The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general.
Tech Columnist Farhad Manjoo Jumps From WSJ to NYT
Performance Marketing
The New York Times has found a replacement for one of the high-profile names it lost over the past year: The Wall Street Journal tech columnist Farhad Manjoo is taking [...]
Nate Silver Staffs Up at New FiveThirtyEight Blog
Performance Marketing
Since taking his talents—and FiveThirtyEight blog—from The New York Times to ESPN over the summer, Nate Silver has been busy putting together “[his] own Moneyball team” of editorial staffers in [...]
LinkedIn Unveils Sponsored Updates for Desktop and Mobile
Performance Marketing
LinkedIn today debuted a sponsored updates offering that it started testing in January, continuing a steady monetization march of its