vitrue

Oracle’s BlueKai Purchase Brings Digital Ads Shopping Cart to $3 Billion

Software giant Oracle is boosting its bid to be a major player in the digital advertising world by acquiring BlueKai, a data and technology services company.

Oracle Buys Responsys for $1.5 Billion

Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014.

Google Picks Up Wildfire, Along With Loads of Facebook Data

When Oracle bought the social marketing management company Vitrue, and Salesforce followed by purchasing Vitrue-rival Buddy Media a few weeks later, most observers considered the moves the beginning of a socia

Oracle Buys Social App Platform Involver

Enterprise software giants are continuing their courtship of social-centric tech companies.

Salesforce Buys Buddy Media for $689 Million

Salesforce announced this morning that it is buying social media management platform Buddy Media for $689 million.

Google+ Pages to Test Third-Party Social Media Tools

A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools.