Software giant Oracle is boosting its bid to be a major player in the digital advertising world by acquiring BlueKai, a data and technology services company.
Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014.
When Oracle bought the social marketing management company Vitrue, and Salesforce followed by purchasing Vitrue-rival Buddy Media a few weeks later, most observers considered the moves the beginning of a socia
Salesforce announced this morning that it is buying social media management platform Buddy Media for $689 million.