video marketing

Casey Neistat’s New Drone-Powered Holiday Video Looks Like a Branded Masterpiece

Casey Neistat has done it again, releasing a holiday video for Samsung today with an enormous drone that lifts and flies the stunt-minded,

What Marketers Need to Know About How Today’s Top Social Platforms Measure Video

At the Association of National Advertisers' annual Masters of Marketing Conference in Orlando, Fla., this week, CMOs from Procter & Gamble, McDonald's and Georgia-Pacific will be sure to address Facebook's […]

Brands Can Now Produce Native Ads on Facebook More Effectively

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules.

The 10 Most Fascinating Digital Marketing Stats of the Week

The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow.

Should Instagram Let Brands Target Users Based on Location?

The top Instagram video among retailers last week was by Foot Locker, which has picked up nearly 28,000 likes and comments since Jan. 29 with a post for its Penn Station location in New York City.

Travelocity Outspends Expedia 9 to 1 on YouTube, Per Report

With the holiday travel planning beginning to sneak up on people, Strike Social ran its competitive analysis system against all of the digital booking players to see which brands spent more than others on YouTube in the past year.

Olympics Help Propel Videos for Samsung, Chevy and Liberty Mutual

The last time we checked in with the VideoWatch/VidIQ YouTube brand chart, it was all about the Super Bowl.

Infographic: Home Improvement Shoppers Use Online Video More Than TV

Tremor Video commissioned Millward Brown Digital and

Red Bull’s Instagram Video Shows How Engagement Is Done

Maybe the most remarkable part of Red Bull's superb Instagram video post today was that it took the brand—a social media dynamo—two months to create a major blip on the radar.

Young Hollywood Is Already Laying Big Plans for 2014 FIFA World Cup

Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup.