With the holiday travel planning beginning to sneak up on people, Strike Social ran its competitive analysis system against all of the digital booking players to see which brands spent more than others on YouTube in the past year. It determined that the travel category on the uber-popular video platform is essentially a two-horse race between Travelocity and Expedia.
So below is the YouTube-based data and information it shared with Adweek, pitting Travelocity versus Expedia for the last 12 months.
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