Will We Have to Say Goodbye to AOL’s Joystiq?
Performance Marketing
One of the largest video game industry publications online, Joystiq, may be closing its doors in the upcoming weeks, re/code reported.
Will Ferrell Hates Cancer and Will Fight It by Playing Video Game With You
Creativity
Great Odin's Raven! If you ever wanted to play video games with self-proclaimed video game wiz Will Ferrell, here's your chance to do so—and support a great cause.
Amazon—Not YouTube—Acquires Twitch
Performance Marketing
In a surprising move, leading gaming-themed streaming video portal Twitch announced today that it has been purchased by Amazon. The Seattle-based e-commerce company confirmed the deal, saying it acquired the online [...]
Kevin Hart Will Destroy Your Car and Haunt Your Dreams Until You Play Him at Madden
Creativity
It's Madden season, which apparently is a good time not to be friends with Kevin Hart. In EA's new three-and-a-half-minute promo for Madden NFL 15, we witness the extreme lengths [...]
WWII Video Game Will Pause for 1 Minute Today to Remember the Warsaw Uprising
Creativity
A video game set amid the resistance to Adolf Hitler's war machine and played globally 24/7 will pause for 60 seconds today to commemorate the 70th anniversary of World War [...]
Marketers Pick Apart Google’s Twitch Purchase
Performance Marketing
The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet.