CANNES, France—"Reality, most of the time, sucks." So says PJ Pereira, who just happens to have created one of the most powerful reality-based ads in advertising history—one being widely honored and adored at this year's Cannes Lions.
TaylorMade aims to see if product demonstration videos—long an online staple for golf marketers—can be socialized in a live capacity.
On Thursday, AOL’s Head of AIM Products Jason Shellen sent an email to AOL staffers announcing the "super secret internal launch" of a "shiny new video chat product dubbed 'AV.'" The email offered employees a chance to try out the new product, but clearly warned them, "DO NOT SHARE THIS WITH ANYONE OUTSIDE AOL!"