Viacom Assembles Mobile Ad Sales Team for Music and Entertainment
Viacom tapped the Weather Channel's Pete Chelala and its own Deborah Schlessinger-Brett (formerly director of new business for Nickeolodeon) to run its newly created mobile ad sales team for music [...]
Viacom Ad Sales Drop 3 Percent
The soft scatter market has taken a bite out of Viacom’s wallet, as the entertainment conglomerate reported a 3 percent drop in advertising dollars in the last quarter of 2011.
Gang-Tackling TV’s Ratings Roster
Television is a football-delivery mechanism that occasionally transmits the odd episode of NCIS, so it should come as no surprise that National Football League and college games accounted for the [...]
VH1 Produces ‘Pop-Up Video’ Version of Fiat Commercial
Creativity
Fiat's "Seduction" ad for its 500 Abarth subcompact may have impressed attendees at the Los Angeles Auto Show when it premiered there last month, but it hasn't had much of [...]
VH1 Looks to Redefine Itself With Rush of New Programming
Following a year of exhaustive audience research and a cavalcade of brand consultants, VH1 is now feverishly commissioning a host of new shows in a wide variety of genres that [...]
Niche Cable Channels Turn Toward Scripted TV
Niche cable networks are shifting away from their mainstay reality programming and embracing scripted shows, says The New York Times, as a way to stay competitive.