Convergent TV

Niche Cable Channels Turn Toward Scripted TV

A way to 'convey status' as ratings shift slowly in their direction

By Emma Bazilian

May 9, 2011

Niche cable networks are shifting away from their mainstay reality programming and embracing scripted shows, says The New York Times, as a way to stay competitive.

Emma Bazilian
@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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