Convergent TV

Niche Cable Channels Turn Toward Scripted TV

A way to 'convey status' as ratings shift slowly in their direction

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By Emma Bazilian

May 9, 2011

Niche cable networks are shifting away from their mainstay reality programming and embracing scripted shows, says The New York Times, as a way to stay competitive.

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Headshot of Emma Bazilian

Emma Bazilian

Emma Bazilian is Adweek's features editor.

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