Meet the 30 Most Powerful Women in Sports

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought […]

U.S. Open Goes High Tech for Social Shopping

Getting fans to stock up on merchandise while at games has long been a huge aim for marketers of short-lived sports tournaments. And this year, the United States Tennis Association is getting high tech in order to move merchandise and memorabilia for this year's U.S. Open, which began yesterday.

Tennis Gets Quirky in USTA’s New Ads From the Director of Napoleon Dynamite

Ever wonder what tennis can do for you? Well, for starters, it can make you smarter, stronger, happier, more attractive and pretty much invincible. The United States Tennis Association doesn't skimp on the specifics of the sport's many benefits to its athletes in this new campaign from DDB New York, targeting millennials. And the messages are delivered in decidedly offbeat fashion, thanks to the inimitable style of director Jared Hess, who made Napoleon Dynamite. Five short online spots communicate the benefits with quirky visuals and simple factoids—all crisp, clean and slightly off center. The theme is "Tennis Makes You," which works well as a stand-alone line and an introductory phrase. Judging by the shrimp with the one giant arm, the only question is whether being stronger and being more attractive are mutually exclusive. Credits below. brightcove.createExperiences();

ESPN Re-ups With Twitter Amplify for College Football

Television networks and publishers are really getting on board with Twitter Amplify.

Twitter Powers Social Video for U.S. Open and Heineken

Twitter has struck a video-based deal with the United States Tennis Association and Heineken for the U.S. Open, which began today.