Politics Aside, At Least Folks Are Focused on the USPS – Let’s Keep It Up
Performance Marketing
The United States Postal Service (USPS) is a vital institution in our economy, democracy, and history – and future. It provides for confidential communication in a timely and affordable manner, [...]
USPS’s Mobile Shopping Promotion Still Available for 2020
Performance Marketing
The USPS has confirmed that despite the current pandemic, all discount programs are still in place, including the 2020 Mobile Shopping Promotion. This program encourages mailers to integrate mobile technology [...]
COVID-19’s Effect on the USPS and Direct Mail Marketing
Performance Marketing
We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like [...]
Why Marketers Should Incorporate Emerging Technology in Direct Mail
Performance Marketing
Technology can be a great way to engage your customers and prospects with your direct mail pieces, connecting offline to online marketing efforts. I previously shared the USPS's 2020 Tactile, [...]
The Benefits of the USPS 2020 Tactile, Sensory, & Interactive Mail Promotion
Performance Marketing
Do you want to create awesome direct mail pieces that stand out and get results? Well now you can do that, and save 2% on your postage! The purpose of [...]
Direct Mail Informed Delivery Enhances Your Campaigns
Performance Marketing
Are you ready to get more out of your direct mail campaigns? Direct mail is a very powerful marketing channel that can be enhanced by adding Informed Delivery.