Networks Display Social Media Savvy at Upfronts
During this week’s upfront presentations, networks haven’t just been hoping to build buzz with advertisers—they also want to prove their popularity within the world of social media.
NBC Wants a Trump Decision in Time for Upfronts
NBC is pushing Donald Trump, host of Celebrity Apprentice, to make a decision about whether he will run for president—before the network unveils its fall lineup this Sunday.
Niche Cable Channels Turn Toward Scripted TV
Niche cable networks are shifting away from their mainstay reality programming and embracing scripted shows, says The New York Times, as a way to stay competitive.