Upfronts

8 Must-See Digital Marketing Stats From the Past Week

The past week has been fruitful when it comes to digital marketing stats being revealed. The following eight in particular caught our eye:

Upfront Postmortem: Buyers Assess This Year’s ‘Ugly’ Market

Given how strong the scatter market had been last season, and the network execs' brash predictions of a lucrative upfront after a couple of lean years, buyers had entered upfront negotiations prepared for the worst—or so they thought.

Viacom Wraps Upfront Negotiations Despite Its Board of Directors’ Power Struggle

Viacom's board of directors is in disarray with founder Sumner Redstone moving to oust five of its members Thursday including Philippe Dauman in a move that points to his eventual dismissal as CEO.

Facetime: Network Upfronts in Full Swing

This week, across New York City, tv networks presented the best of their talent, programming and execs to advertisers in a bid to the fall lineup. Samantha Bee got laughs […]

The 10 Most Memorable Moments From This Year’s Upfronts

That's a wrap on upfronts week, where the networks were unusually cordial to one another—well, except for Jimmy Kimmel—as they banded together to attack a common foe: digital video companies.

This Shop Has a Creative Take on Media—It’s Not Just Following Trends

Specs Who (L. to r.) CEO Greg March, COO Lindsay Lustberg and chief creative strategist Todd Alchin What Creative media agency Where New York and Los Angeles

Facetime: Upfronts, Newfronts and Adweek Women in Media

This week marked the kick off of the Digital Content NewFronts. Hulu, Condé Nast Entertainment and Refinery29 were among the presentations that had journalists and advertisers informed and entertained for […]

This Tool Aims to Help Sales Teams Build Better Pitches This Upfront

Whether it's reorganizing sales teams or

Here’s Why You Shouldn’t Expect Hulu to Pull a Crackle and Leave the NewFronts

Last year, Crackle made a bold move to distinguish itself from other streaming players when it took itself out of the NewFronts in an attempt to position itself as more of a new-age TV network.

Facetime: Networks Parade Casts and Execs During Upfront Presentations and Parties

This week, TV’s brightest stars and entertainment’s biggest execs took to auditoriums and concert halls across New York to show advertisers what they’ve got.