Brexit Backlash and 7 Ways Bold Decisions Fail
Performance Marketing
The United Kingdom made a bold decision to leave the European Union on Thursday, the so-called "Brexit" vote. By Tuesday, news stories were already piling up that ... maybe it [...]
McCann London Gets Its Very Own Sneaker, Inspired by the Agency’s Art Deco Building
Creativity
In partnership with Norman Walsh, a British sports shoe brand, McCann London has created the Herbrand Seven-Eleven, a pair of sneakers inspired by the agency's own art-deco-style building at 7-11 [...]
This Badass Bodyform Ad Elevates Menstruating Women to Modern Amazonian Warriors
Creativity
The past couple of years have given us numerous disruptive examples of advertising in the feminine care space, including comical ones from HelloFlo and the award-winning inspirational video from Always. Bodyform joins [...]
These ‘Commitment Rings’ Stop You From Watching Netflix Unless Your Partner Is Around
Creativity
Sick of your significant other skipping ahead and watching your favorite streaming shows without you? Lock them into a faithful TV-viewing relationship with a high-tech pair of series commitment rings, [...]
Sainsbury’s Asked Artists for Free Work, So Artists Asked Sainsbury’s for Free Food
Creativity
A Sainsbury's supermarket in England recently put out an ad seeing an "ambitious artist to voluntarily refurbish our canteen." But what they really need is a scotobiologist, since all they [...]
Here’s the Best Reason Yet to Put Cats on Every Ad Space in This London Tube Station
Creativity
Hundreds of years from now, a new bionic race of human beings will look back on this moment—among other vestiges of our time—and conclude we all shared a god after [...]