Nerd Love Is Worth Millions at Comic-Con
Brand Marketing
Brands are opening their checkbooks to reach fans at Comic-Con in San Diego. The going rate to put an image on the facade of the Marriott Marquis, which sits next [...]
Ad of the Day: Ubisoft Prank Makes People Think Their Phone Controls the World
Brand Marketing
Are you just recovering from last year's prankvertising overload? Well, too bad, because judging by this new video from Ubisoft for its upcoming game Watch Dogs, the trend is still [...]
Here’s Another Freaky Brand App That Shows How Much of Your Private Life Is Online
Creativity
If you're anything like me, you might get a little freaked out by the Internet.
The 10 Best Brand Channels on YouTube
Brand Marketing
YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest [...]
Meet the Woman Behind Assassin’s Creed
Performance Marketing
Jade Raymond thinks it would be cool to live in a world in which traffic lights change on her command, one in which she has all the keys to all [...]
At Comic-Con, Brands Join Forces for Big Activations
Brand Marketing
With the expenses of travel, lodging, venue rental and (of course) the challenge of outdoing your competitors, San Diego's Comic-Con is a place for strange bedfellows—and not just the couple [...]