A Tumblr Ad Exchange Is Inevitable, Say Industry Players
Performance Marketing
Since acquiring Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer has hinted at launching an ad exchange for her new social media property.
Voice: Hardly a Wreck
Performance Marketing
Zach Coelius is CEO of San Francisco-based ad tech firm Triggit. The famously outspoken Coelius took some umbrage with a recent Adweek feature. We invited him to respond:
Buyers Bullish on Facebook Exchange
Performance Marketing
News broke in June that Facebook was readying an ad exchange which would enable advertisers to target people of Facebook based on th