Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]
"There should be no more creative directors. The job is dead and the title is wrong—it should be 'curator.'" These words from KBS+ co-founder/former Victors & Spoils partner Jon Bond may strike fear into the hearts of copywriters and art directors because they concern crowdsourcing, or the act of farming out major portions of the creative process.
Happy Super Tuesday! This year's election got strange long ago, so surely you won't mind this latest oddity—a mock debate between various Trojan condom products spouting endless sexual innuendo. Even the pitch from the brand was racy: "With debates coming to a climax, candidates going head to head, insiders and outsiders getting in on the action and pundits coming … to conclusions … we wanted to share the latest video from the makers of Trojan brand condoms: Can't Hide That Election!"
Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands.
It's a dispute petty enough to be a subplot on The Office. WNEP-TV, the ABC affiliate for the show's hometown of Scranton, Pa., is refusing to run a TV spot for Dunder Mifflin paper products during the Oscars. Why? Most likely because the fictional brand is too connected to rival network NBC.
Dunder Mifflin released its Super Bowl spot called "Paper War" online Thursday night, ending a crowdsourcing contest and awarding Freddy Rabbath of Tallahassee, Fla., $15,000 for creating the winning ad.